Lead generation is one of the most important elements of an effective marketing program, but it’s also one of the most fraught with uncertainty. It isn’t enough to guess at what your leads hope to learn from you to make…
What percentage of your data is clean and complete? That figure could be smaller than you think, according to research from Dun & Bradstreet that found as much as 96 percent of some organizations’ customer contact data was inaccurate in…
Database marketing can take the information you already have about your audience and derive incredibly useful insights from it, but what can it tell you about the future? That’s the question respondents to B2B Marketing’s latest Data Skills Benchmarking Report…
Clay tablets, papyrus scrolls, illuminated manuscripts, library books, digital data – the medium in which we record information has changed, but the need for proper data maintenance and storage hasn’t. Database management is a growth industry, especially now that information…
In the digital realm, customers – not businesses – set the tone of the relationship. They expect information on demand, not only during business hours. They won’t wait weeks for an answer to their questions; sometimes they won’t even wait…
With nearly 190 million workers, the healthcare sector is one of the largest employers in the nation, and it’s poised to grow significantly over the next decade. The healthcare professionals within this burgeoning industry, including doctors and nurses, administrators, C-level…
Predicting the future has been a concern for mankind since we were painting on cave walls to ensure a successful hunt. For the first time, though, our prognostications can carry real weight. Instead of using crystal balls or cards or…
In virtually every industry, technology has become integral to its function. From data security to state-of-the-art network solutions for B2B and B2C companies, IT executives play key roles in risk management and business growth. The ReachBase CIO/CTO Masterfile contains vital…
It’s one of the most frequently searched topics in email marketing: What should our CTR be? You’ll read general industry standards that vary by a few percentage points, but it’s tough to find a single definitive answer. There’s a reason…