Having access to big data technology is one thing; making it usable is another. For businesses, especially those in B2B sectors, the potential benefits of big data for marketing are clear – improved lead generation, lead nurturing, and information gathering…
The U.S. Department of Transportation estimates more than 66,000 bridges throughout the country are due for maintenance. The millions of miles of roads that keep us connected need upkeep as well. The people who maintain the nation’s infrastructure have a…
Email has been around for about as long as disco. Unlike disco, it’s still fresh and vital, an essential component of business and personal communication. While you might read the occasional article about the death of email or about moving…
Email is a fundamental building block of virtually any modern marketing campaign, so why are some companies still struggling with it? How can businesses enjoy more success with their email marketing today – not after weeks of tinkering and testing?…
Email, social media, and other digital channels may steal its marketing limelight, but there’s one star that’s been around for decades and still turns in outstanding performances: direct mail. These facts and figures show how direct mail remains a draw…
Everyone eats, and if statistics are accurate, we’re doing more of our eating outside the home than ever before. When we do dine at home, it’s often on food that’s been processed and prepared for us. Food processing facilities, commissary…
Because B2B sales and marketing are relationship-driven, knowing as much about each lead as possible translates directly into more revenue, yet these companies face significant challenges in managing that mountain of data. Information can seem like too much of a…
Trade shows remain one of the most effective lead generation venues for B2B organizations, and that includes those in technology sectors. Seminars and trade shows attract some of the most influential people in these industries – the C-level executives and…
Data governance and housekeeping aren’t the sexiest subjects in email marketing, but they’re two of the most important. Undeliverable email messages aren’t just a lost opportunity; they’re an added expense. Email delivery rates fell 11 percent in 2015, according to…
