Marketing automation technology has a voracious appetite for content. From lead nurture programs to customer retention campaigns, your content plays a key role in how well your automation software works for you. The reverse is also true: Your content marketing…
Data is one of your organization’s most precious assets, yet it’s one many businesses consistently undervalue. With a properly maintained and managed database, you’re able to understand who your customers are, what motivates them, and where to find more like…
When does a visitor turn into a lead? The transformation happens when your visitor actively chooses to share data – in other words, when he or she fills out a form. Given how important forms are for your lead gen…
Collectively, information and communications technologies are among the fastest-growing industries nationally and globally. As the architects of the information age, CIOs, CTOs, and other C-level technology leaders have played key roles in sustaining that growth. The ReachBase CIO/CTO Masterfile includes…
From Roman marketplaces that used mosaics of different scenes to direct customers to stalls for fish, spices, or cloth to the proliferation of product placement in movies, technology has always shaped marketing. The modern marketplace is far more crowded than…
Engagement is more than just the current hot buzzword for marketers. It’s a critical measure of how likely your leads are to become buyers, yet measuring engagement at all is a challenge if you’re still using conventional marketing technology. With…
When marketers and database managers talk about big data, they mean more than size alone. Big data has the power to transform sales, but only when it’s validated and assembled in a usable format. It isn’t the amount of data…
You may have attended a few webinars, but how many have you hosted? No matter what your industry, webinars are wonderful lead generation tools as well as key parts of your customer retention strategy. With webinar marketing, you lend authority…
Register Now for the “Top 5 Benefits of Marketing Automaiton” Webinar on Tuesday, May 24, 2016 @ 2 P.M. ET and learn why marketing automation is the solution to increasing sales with less resources.