Email marketing has proven value, but for B2B businesses, the rush to digital platforms has reinvigorated a channel some companies have overlooked: direct mail. The boom in email gave direct mail a stronger presence and a clearer playing field than…
When some marketers talk about social media, they’re focused more on what they’re saying than what audiences want to hear. The point of social media is to have a conversation, not a monologue – and for smart marketers, sometimes the…
Account-based marketing, or ABM, is ideally suited to B2B sales. The extended sales cycles, multiple layers of buying authority, and years-long customer relationships are perfect for an account-based approach. Despite that, many B2B marketers have found optimized, fully effective ABM…
What’s more important than increasing the volume of leads pouring into your sales funnel? Widening the base of the funnel and finding more leads who actually convert into customers. Quality, not quantity, matters most with lead generation, yet it’s not…
Knowledge is power, and that’s truer today in the Information Age than ever before. The more you know about your leads, the better you’re able to serve their needs, find more like them, and grow your organization. Data gathering starts…
Where do you find your perfect match? How to make relationships last? What can you do to gain a deeper understanding of your partner? These aren’t questions for an online dating service but vital information for B2B organizations that rely…
Analysts predict big infrastructure projects and increases in commercial construction for the coming years, which is great news for construction professionals and the companies that supply them with the equipment they need. With the Construction Equipment Subscribers Mailing List, you…
Wealth is the lifeblood of every business, and the finance professionals who manage it play key roles in a wide range of industries. The ReachBase Finance Professionals Business Mailing List has the power to connect you with more than 4.6…
The average professional gets more than 100 pieces of business email daily. How many of them ever get read is a different story and a much smaller number. The numbers of click-throughs on banner ads is even smaller – at…