Marketing automation does a remarkable job of reducing errors and eliminating busywork for businesses that use it. With automation technology, you’re able to connect with customers one-on-one and build better relationships with any number of leads at once, something marketers…
Marketing technology has a stratospherically high ceiling, yet for many companies, a database marketing strategy that lets them get off the ground is still elusive. On average, only about half of businesses that have adopted marketing automation use its more…
With mobile technology, omnipresent email, and a flood of content, your leads are more knowledgeable than ever about their options. Their decision-making process is streamlined too, and by the time they contact you, they may already be miles into their…
If a picture’s worth a thousand words, and video appears at somewhere around 24 frames a second, then you could communicate the equivalent of War and Peace in less than half an hour. Your video campaign may not be as…
Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows in their industry. From construction companies to healthcare providers, seasonal needs change – and so should your lead generation strategy.…
You and your customers both know it: The more data you collect, the better you’re able to personalize their customer experience. Despite that, your leads aren’t always forthcoming with their data because entering their information acts as a speed bump…
For IT pros, artificial intelligence isn’t just science fiction. It’s part of what they work with every day. Only recently has intelligent technology started to make its way into other departments, including sales and marketing. Database marketing in particular takes…
Marketing automation is a future technology that’s here today, but that doesn’t mean it has stopped evolving. In its first incarnation, automation was fairly simple, allowing users to target offers more effectively and track leads as they moved through the…
Pundits have predicted a return of manufacturing and processing jobs back to America, and the growth of these sectors is bearing out the truth of these forecasts. The U.S. Bureau of Labor Statistics recorded a net gain of more than…