Do you reshape your business to the software it uses, or do you expect the software to adapt to you? Chances are, you picked the latter; it only makes sense to customize technology to suit your business needs. Marketing automation…
Technology-based careers are at an all-time high, and the market’s still expanding. For electronics engineers, owners of tech sector start-ups, components manufacturers, software and hardware designers, QA/QC managers, and other influential professionals in technology-driven industries, that means competition. The Electronic…
Marketing automation is capable of transforming how you do business, but as with any new technology, it has a learning curve. One of the mistakes some companies make when installing marketing automation software is assuming that “automated” means “we don’t…
When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional…
Where do you find promising leads to stack your sales pipeline? How do you separate the most sales-ready leads from those who need more nurturing to develop? Which market segments are under-explored? These questions are central to fulfilling marketing’s role…
Knowledge is power, especially when it comes to customer service. The more you know about your customers, the better you’re able to serve them the content they want, answer their questions, and create a customized environment around them. Data enhancement…
All scientific fields are experiencing significant growth, and according to figures from the Bureau of Labor Statistics, biological sciences and biotech are leading the way. From geneticists to pharmaceutical researchers to epidemiologists, the leaders in biotechnology-related fields are making dramatic…
Leads, like water, generally take the path of least resistance to reach their destination. Unlike water, though, people aren’t perfectly predictable; sometimes they surprise you. They may trickle in from an unexpected source or arrive in a torrent from a…
Trade shows are a win for everyone involved. For attendees, they’re a means to learn about the latest innovations in their industries. For marketers, they’re an outstanding lead gen tool. As good as trade shows are as lead gen activities,…