Knowledge is power, especially when it comes to customer service. The more you know about your customers, the better you’re able to serve them the content they want, answer their questions, and create a customized environment around them. Data enhancement…
All scientific fields are experiencing significant growth, and according to figures from the Bureau of Labor Statistics, biological sciences and biotech are leading the way. From geneticists to pharmaceutical researchers to epidemiologists, the leaders in biotechnology-related fields are making dramatic…
Leads, like water, generally take the path of least resistance to reach their destination. Unlike water, though, people aren’t perfectly predictable; sometimes they surprise you. They may trickle in from an unexpected source or arrive in a torrent from a…
Trade shows are a win for everyone involved. For attendees, they’re a means to learn about the latest innovations in their industries. For marketers, they’re an outstanding lead gen tool. As good as trade shows are as lead gen activities,…
Data is anything but static. If it were, you could compile a list once and never have to look at it again. We know that isn’t the case when we look at the pace of change in our own lives.…
Data-driven marketing tells you volumes about your prospects and customers, their motivations, and the effectiveness of your marketing efforts. Even with the best data collection, it’s possible to leave blank spots on the map unless you’re optimizing your marketing database…
Construction professionals currently face an exciting set of challenges. They need to be at the forefront of technology from innovative materials to green construction methods, and yet they must also maintain their organizations’ profitability and productivity. To meet these challenges,…
It’s no longer a secret that customization and personalization factor strongly into lead engagement. Marketing automation technology, the most effective way to create a personalized customer experience for your audience, isn’t a secret either – but how to use it…
Data is power. When your marketing team has the customer knowledge needed to create complete account files through data enhancement and retrieve information about leads at a glance, you gain tremendous insight into your audience. Yet a strange thing can…