Seasonal business is for more than just seaside restaurants and card shops. B2B businesses also see seasonal ebbs and flows in their industry. From construction companies to healthcare providers, seasonal needs change – and so should your lead generation strategy.…
You and your customers both know it: The more data you collect, the better you’re able to personalize their customer experience. Despite that, your leads aren’t always forthcoming with their data because entering their information acts as a speed bump…
For IT pros, artificial intelligence isn’t just science fiction. It’s part of what they work with every day. Only recently has intelligent technology started to make its way into other departments, including sales and marketing. Database marketing in particular takes…
Marketing automation is a future technology that’s here today, but that doesn’t mean it has stopped evolving. In its first incarnation, automation was fairly simple, allowing users to target offers more effectively and track leads as they moved through the…
Pundits have predicted a return of manufacturing and processing jobs back to America, and the growth of these sectors is bearing out the truth of these forecasts. The U.S. Bureau of Labor Statistics recorded a net gain of more than…
From ancient marketplaces to corner stores, sellers have known about the importance of information. Collecting data to understand customers’ needs better and improve lead generation isn’t a new concept. The completeness and quality of the data is, though. Today’s database…
Depending on your industry, your busiest season might account for half your annual revenue or more. In other markets, you could see multiple peaks in interest throughout the year. Or maybe you don’t have sudden spikes in growth yet and…
While inbound marketing remains one of the most powerful lead generation tools marketers have at their disposal, it’s a challenge to make it as personal as outbound marketing channels can be. Marketing automation and data enhancement, however, are transforming the…
Publishing, whether in the form of e-books or physical volumes, remains a growth industry. The people who produce content – publishers, editorial management personnel, production supervisors, IT leaders, owners of independent publishers, creative services experts, and C-level executives in the…