About Us

Reach Marketing: Paving Your Path to Marketing Success

Our Mission

To deliver targeted, cost-effective marketing solutions with exceptional customer service, expert counsel, and cutting-edge technologies.

Our Vision

To lead in data-driven marketing technology and lead generation solutions through innovation and advanced product development.

Our Values

We value integrity, excellence, and innovation, delivering quality results and staying committed to our clients, partners, and employees.

Who We Are

Since 2011, Reach Marketing has been a leader in marketing technology consultancy and B2B lead generation. We guide businesses to marketing success by delivering solutions that exceed strategic goals.

Our Approach: Navigating Together

We act as your marketing navigators, providing insights, technology, and tools to meet your unique challenges and drive your vision forward.

Expertise in Seamless Integration

Our expertise in omnichannel databases ensures smooth integration across technology platforms, making us a key partner in your marketing strategy.

High Quality B2B Lead Generation

We focus on B2B lead generation with targeted email campaigns, data-driven insights, and multi-channel outreach to build a pipeline of qualified leads.

Commitment to Excellence: Going Beyond

Exceeding expectations is our standard, driven by our commitment to your success.

A Team of Visionaries

Based in Pearl River, NY, our team of lead generation experts, data scientists, developers, and digital strategists provide specialized support to propel your marketing efforts.

Core Services

Enhancing Your Marketing Capabilities

B2B Lead Generation: We specialize in List Building, Email Marketing, and campaigns that generate MQLs and SQLs, merging strategic outreach with data-driven insights to maximize engagement and conversion.

Marketing Technology: We take a holistic approach to marketing technology, optimizing and enhancing your marketing efforts. Our Marketing Automation Consulting services include platform optimization, business intelligence, email deliverability and campaign management. Our Application Development services deliver custom solutions tailored to your needs, ensuring seamless API integration and strengthening your marketing technology ecosystem. Additionally, our comprehensive Database Services ensure that your strategies are grounded in accurate, actionable data, supporting informed marketing decisions and driving success.

Marketo Sales Partner of the Year

Marketo honors the best and brightest in marketing automation each year with its Revvie Awards. We’re thrilled to have won the Revvie Award win Marketo Sales Partner of the Year! Here’s what the Marketo team had to say: “This dedicated group of certified Marketo experts, consultants, developers, database managers, content marketers, analysts, lead lifecycle architects, and audience development managers has driven joint customer wins and quickly set these companies up for success.”

Our Journey

The Evolution of Reach Marketing

2024
In the Fast Lane

Reach Marketing accelerates ahead with new, innovative B2B lead generation solutions.

2022
Ultimate Service

Reach Marketing accelerates ahead with Reach Marketing opens three additional locations in the US to better serve customers nationwide.

2021
Going the Distance

Reach Marketing celebrates 10 years of providing data-driven solutions to its valued customers

2019
Adding More Fuel

Reach Marketing acquires UnReal Web Marketing’s award-winning search, social media, web design, and digital analytics business.

2018
Driving Forward

Responding to our clients’ CRM integration needs, Reach Marketing launches the Sales and Marketing Automation division.

2017
Finding the Winner’s Circle

Reach Marketing expands to 42 employees and reaches the Inc. 5000 List of fastest-growing private companies for a second straight year.

2016
Breaking Records

Reach Marketing earns a place on the Inc. 5000 List of fastest-growing private companies and wins a Marketo Revvie Award.

2013
Setting the Pace

Once again at the forefront of marketing technology, Reach Marketing launches the Marketing Automation divisi

2012
Lapping the Competition

ReachBase B2B Prospecting Database grows to 72 million postal addresses and 35 million email addresses, one of the largest responsive Omni-Channel databases available.

2011
Forging Ahead

The core leadership team leaves InfoGroup and builds on years of collective experience to establish Reach Marketing.

2004
Gathering Speed

ERA is acquired by Infogoup, NKA Data Axle.

1996
Transformative Technology

ERA launches Database Direct and ePostDirect to capitalize on the emerging database marketing and email marketing sectors.

1976
A Winning Concept

Edith Roman and Stevan Roberts form Edith Roman Associates, (ERA) one of the earliest adopters of data-driven marketing.

Reach Marketing Named on the Inc. 5000 List Two Years in a Row

Reach Marketing achieved 65.6 percent revenue growth over a 3-year period, securing a place on the Inc. 5000 List for the second year in a row. The innovative firm’s inclusion on the list puts it among some of the most forward-thinking names in business and technology, including Intuit, Oracle, and Microsoft.

Reach Marketing CEO Greg Grdodian credits the company’s client-centric focus and innovative spirit as the key to its success. “We grow best when we can help our clients’ businesses grow. Our commitment to putting them first and designing optimal marketing solutions to fit has allowed us to succeed alongside them.”

Reach Marketing: Your Partner in the Journey

Connect with us today to discover how Reach Marketing can guide you along the path to achieving your marketing objectives.

Our Leadership Team

Stevan Roberts

Chairman

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Stevan Roberts brings over four decades of executive experience to his role as Chairman of Reach Marketing. A pioneer in customer acquisition and retention, Stevan has introduced innovative tools and strategies that have revolutionized how businesses build and sustain customer relationships, making customer engagement and retention more effective and affordable.

With deep expertise in technology and marketing, Stevan is celebrated as a veteran innovator in database marketing and email marketing. His previous leadership roles include serving as CEO at Edith Roman Associates, Database Direct, and ePost Direct, companies known for their groundbreaking work in direct marketing, database management, and email marketing solutions.

As CEO of InfoGroup’s subsidiary Edith Roman, Stevan led the company to over $100 million in revenue, driving innovation in customer acquisition and retention strategies. Under his leadership, the company improved administrative efficiency, developed new products, and enhanced service quality and customer satisfaction.

In 2011, Stevan co-founded Reach Marketing, fulfilling his vision of blending exceptional customer service with cutting-edge direct and digital marketing strategies, supported by advanced multi-platform marketing technology.

Stevan has also played a key role in shaping industry standards, frequently sharing his insights at major industry conferences. His thought leadership is further demonstrated through his contributions to trade publications and his co-authorship of two influential books: Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns (McGraw-Hill) and Marketing AI: From Automation to Revenue Performance Marketing.

Wayne Roberts

President

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Wayne Roberts has been a leading figure in the direct marketing industry since the early 1980s. At Reach Marketing, his profound understanding of B2B companies has been crucial in crafting sophisticated customer databases. Under his leadership, the company has remained at the forefront of adopting advanced technologies and exploring new marketing channels.

Wayne’s distinguished career began at Edith Roman Associates, a pioneering mailing list company founded by Edith Roman in 1956. As Executive Vice President, he played a transformative role throughout the 80s and 90s, evolving the company from traditional mail services to a dynamic, multi-platform organization that embraced the rise of email marketing.

He was instrumental in launching ePostDirect, the company’s email division, and Database Direct, its database marketing segment. Following Edith Roman Associates’ acquisition by Infogroup in 2004, Wayne continued his leadership as Co-President of the Edith Roman division until 2010.

In 2011, Wayne co-founded Reach Marketing, realizing his vision of integrating world-class customer service with leading-edge direct marketing expertise, digital marketing, and multi-platform marketing technology.

Greg Grdodian

CEO

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Greg Grdodian brings over three decades of visionary leadership and strategic expertise in integrated marketing to his role as CEO of Reach Marketing. A recognized leader in business development and revenue generation, Greg has solidified his reputation as a key figure in the industry.

His deep understanding of both technology and marketing aligns seamlessly with Reach’s philosophy of revenue performance marketing, ensuring clients benefit from exceptional customer service, innovative technology, and comprehensive multi-channel data assets.

Greg is an active voice in the marketing community, frequently speaking at major industry conferences and contributing to leading trade publications. His recent co-authorship of Marketing AI: From Automation to Revenue Performance Marketing underscores his thought leadership in the field.

Greg’s career began at Infogroup/Edith Roman, where he spent 16 years pioneering multichannel marketing products and strategies, culminating in his role as President in 2010. His leadership there significantly advanced the company’s marketing solutions.

Following his success at Infogroup, Greg served as Director of Audience Development at Crain Communications. In this role, he played a crucial role in optimizing digital products and services, driving substantial growth and elevating the company’s stature in the global publishing arena.

Chris Longo

COO

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Chris Longo serves as the Chief Operating Officer at Reach Marketing, where he drives operational efficiency, fosters strong client relationships, and leads strategic initiatives that have consistently elevated service quality and fueled business growth. With over three decades of expertise in digital and direct marketing, Chris’s leadership is pivotal in shaping the company’s success.

Prior to his role at Reach Marketing, Chris was the Executive Vice President at Infogroup/Edith Roman, where he played a crucial role in launching and expanding the ePostDirect email division. His early career at Direct Media saw him contributing to the creation of forward- thinking multichannel marketing strategies as an Account Manager.

Chris’s deep expertise in email marketing is grounded in a comprehensive understanding of email deliverability and the integration of multichannel database marketing. His extensive experience with B2B companies and the healthcare sector allows him to deliver significant value and industry insights to his clients.

Aaron Liebson

CFO

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David Klein

SVP – Product Development & Marketing Automation

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David Klein is a leader in developing innovative web, mobile, data, and email products. With extensive expertise in marketing automation, he excels in areas such as segmentation, lead scoring, nurturing, real-time personalization, and multivariate testing.

Previously at Crain Communications, David architected and built several award-winning databases including a 360° customer and subscriber analytics database which provided the brands with actionable insights to efficiently validate business opportunities and effectively implement innovative business strategies. Success and rapid growth were driven by the business intelligence gleaned from this multi-channel database resulting in record-breaking financial results across all channels.

David holds a Bachelor of Science in Engineering (BSE) in Computer Science from the University of Pennsylvania and an MBA from Columbia Business School.

Chris Steele

VP – Database Services

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With more than 20 years of experience, Chris Steele’s knowledge in database design, data normalization, demographic appends, development, and deployment is a significant driver of success for Reach’s clients.

His comprehensive skill set ensures that clients receive optimized, data-driven solutions tailored to their specific needs. Chris’s in-depth expertise and innovative approach allow him to deliver exceptional results, enhancing product positioning and market performance.

Chris graduated from Penn State in 2000 with a degree in marketing and earned an MBA from Pace University in 2005.

David Montalvo

VP – SEO & Digital Marketing

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With over 30 years of expertise in SEO, PPC, and digital marketing, David Montalvo has been instrumental in driving success for some of the largest companies in the U.S., including JetBlue, Steinway Pianos, Yamaha, Daniel Gale, MLS, Goodyear, Grainger, and the U.S. General Services Administration (GSA). His strategies have consistently secured top rankings and significantly increased conversions.

As a sought-after keynote speaker, David frequently shares his insights on SEO and digital marketing, inspiring audiences nationwide.

Sean Sullivan

VP – Sales & Operations

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Chris Lanski

VP – Information Technology

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Chris Lanski has over 30 years of experience in the Information Technology field with hands-on expertise in architecting and deploying robust information systems and complex infrastructures.

He has a strong track record of solving business issues through proven technologies while minimizing costs and risks.

Chris’s software has been demonstrated at tradeshows around the world, installed on a wide scale in various public facilities, and successfully integrated within Fortune 500 firms, medical organizations, government institutions, and major media outlets.

Wayne Nagrowski

VP – Marketing Solutions

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Wayne Nagrowski has over 30 years’ experience in sales, marketing, and business development. He has specialized experience in email and postal list management and brokerage, multi-channel acquisition marketing, interactive services and new product development.

Wayne does not see his job as selling marketing services to his clients. He views it as becoming a member of their team and helping them make well-informed and profitable decisions.

Josephine Messina

VP – Direct Mktg Svcs

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Dedicated to business-to-business marketing services for the technology, IT, finance, publishing and mail-order fields, Josephine Messina brings 40 years of experience in the DM industry.

Josephine brings her creative energy to creating successful marketing campaigns for key brands nationwide. Her substantial experience developing marketing solutions is bolstered by a strong background in postal and e-list resources, email address enhancements, database marketing, and mobile applications.

The Impact of Our Expertise

Happy Customers are our Passion

Hear from our diverse range of clients who have experienced transformative success with our marketing technology and lead generation services.

”The Reach Marketing staff you have assigned to Northwell are some of the most dedicated, gifted and intelligent people I have ever had the pleasure to work with. Our Marketing Automation and Database teams have united in a very powerful way which has allowed us to achieve exceptional performance, witnessed by the results we have achieved.”

VP Customer Insights & Analytics, Northwell Health

“Reach Marketing has been an invaluable database and audience development partner. They have facilitated significant growth within our database and provided indispensable strategic support throughout the entire process. ”

Vice President Marketing & Audience Development, NAPCO Media

About Us

Reach Marketing: Paving Your Path to Marketing Success

Our Mission

Our Vision

Our Values

Who We Are

Our Approach: Navigating Together

Expertise in Seamless Integration

High Quality B2B Lead Generation

Commitment to Excellence: Going Beyond

A Team of Visionaries

Core Services

Enhancing Your Marketing Capabilities

Marketo Sales Partner of the Year

Our Journey

The Evolution of Reach Marketing

Reach Marketing Named on the Inc. 5000 List Two Years in a Row

Reach Marketing: Your Partner in the Journey

Our Leadership Team

Stevan Roberts

Wayne Roberts

Greg Grdodian

Chris Longo

Aaron Liebson

David Klein

Chris Steele

David Montalvo

Sean Sullivan

Chris Lanski

Wayne Nagrowski

Josephine Messina

The Impact of Our Expertise

Happy Customers are our Passion

We've generated over 1.1 million top, middle, and bottom funnel leads. We are ready to help you grow. Learn how...