Understanding How B2B Buyers Buy
How much of their buying journeys have your leads traveled on their own before you and your sales team even know they’re there? Figures range from 50 to 60 percent – higher in some industries – but that statistic is…
Lauren Popek, Marketing Director
What’s Your Marketing Database’s IQ?
While we’re not yet in the realm of A.I.s that can run your marketing department for you, some marketing databases are smarter than others. Think about the limitations of first-gen CRMs and email marketing software tools compared to what’s available…
Reach Key C-Level Executives
Business never stands still. To grow, firms seek out valuable investments to merge with or acquire. Mergers & Acquisitions, the monthly magazine of record for business owners, corporate management, consultants, financial analysts, lenders, legal advisors, brokers, and C-level executives who…
The Event Horizon: How Events Can Make Your Lead Gen Soar
When was the last time you hosted a party? Whether it’s been a week or a while, you know the power a gala event has to bring people together and forge new connections. Professional events are just as exciting. From…
Reach Manufacturing Engineers
Even in a digital world, the demand for skilled manufacturing engineers continues to grow. Manufacturing positions are returning to the U.S., including those at the top such as C-level executives, automation process engineers, product development managers, QA/QC supervisors, and analysts.…
Is ‘Lifetime Value’ Still Valuable?
Assessing the potential value of a single sale is important to your business, but how much more important is it to get an idea of how much that customer might spend with you over the entire course of your professional…
Turn Your Website into a Lead Gen Engine
You have a huge digital toolbox of lead generation tools, but which is your most important one? Email marketing is certainly high on the list, and so is SEO that creates high-value organic traffic. Where that traffic leads – in…
What Are Your Customers Not Telling You?
Customers rarely mean to keep secrets. They already entrust plenty of vital information to you, and if you ask them for more, they usually volunteer it. Despite their openness, they’re hiding a wealth of data from you – not because…
The Forgotten Step in Your Data-Driven Marketing Strategy
You’ve gathered data on your visitors, meticulously cleaned your house list, possibly collected additional data from third-party list management resources – but there’s a step you could be missing between these data-driven marketing activities and a flood of new customers.…