Profiling is the practice of analyzing your customer database and using the resulting model to identify prospects. Many firms base their prospecting solely on standard data card variables, overlooking more nuanced information like size, type of business and location of…
Reaching your customers through email and social media has its benefits, but sometimes there’s no substitute for direct mail. Direct mail lets you address each segment of your market with a customized, focused message. However, mail costs money – money…
Marketers can promote their companies using prospecting lists with identified socially active people from Facebook, Twitter and LinkedIn. By targeting these prospects through postal and email channels and rewarding them for joining their online communities, marketers can receive powerful endorsements…
To businesses, IOU means more than a promissory note. It also stands for Interest, Offer and Urgency – three key elements of a pitch that will entice your customers to open their email and act. Utilization of the IOU principles…
Except for your offer (the product and its price), list selection is the most important factor in determining direct marketing response. There are more than 50,000 mailing lists available on the market today, created from a variety of sources. It…
If you clearly establish your goals, list growth will come. If it’s time to generate more top-line revenue, then it’s time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First, outline your goals. Are…
1. Use the same quantity of names for every list you test. Often this means 5,000 names, since many list owners will not rent smaller quantities for a test. 2. The quantity of sample names you need to test is…
While Marketing Sherpa’s 2012 B2B Marketing Benchmark reports the good news that 83 percent of emails are successfully delivered to their intended recipients, there is still room for a 14 percent improvement in email marketing campaigns. If your deliverability rate…
It is estimated that 40 percent of the success of your direct marketing campaign rests on the shoulders of a quality mailing list. Therefore it is critical that your offer is delivered into the hands of the right decision maker.…