Worldwide demand for healthcare is set to make pharmaceutical manufacturing an estimated $840 billion dollar industry by the end of 2015. The influential leaders within this burgeoning industry, including company owners, C-level executives, R&D specialists, manufacturing center supervisors, operations coordinators,…
Your hindsight may be 20/20, but how good is your foresight? That all depends on the tools you have available, say marketing researchers who are turning big data into big business for their client companies. Originally developed for scientific applications,…
Some buyers are naturals. They’ve done the research, compared the benefits, found all the answers to their questions, and go straight to your sales department seemingly without effort on your part. They’re not common in the B2B world, though, and…
Email marketing’s hardly a secret to any business, but that doesn’t mean companies don’t still have plenty to learn about it. With a sky-high ROI and a ubiquitous presence in modern life, email’s importance can’t be overstated. Here are some…
In retail sales, a buyer’s decision-making process might be as simple as seeing a display in a shop window and walking inside. The B2B sales process is a journey – one that B2B sellers need to understand so they can…
Not all marketing automation options are created equal. Finding the marketing automation vendor that matches your organization’s needs will let you make the most of everything MA has to offer. In this week’s infographic, discover how to run a self-assessment…
It sounds like a paradox: Big data deals with millions and even billions of data points, yet that huge volume of information translates into a more personal, customized experience for users. You’ve seen this customization in action; every time you…
Every business that aims for success rather than survival wants to delight its customers, and marketing automation helps make that happen. Before you can delight them, though, you need to meet their fundamental expectations. What you do to give your…
Email itself is an amazing technological achievement. The ability to communicate instantly with any number of customers has revolutionized marketing, but email hasn’t stayed static. As technology changes, so have email’s capabilities. Embracing mobile-first email, incorporating responsive email design, and…