Knowing where your audience opens your emails has become almost as important as knowing how they respond to it. More than 66 percent of your audience now reads email on a mobile device, according to consumer device preference reports. That…
Getting to know your customers is critical to meeting their needs, but you rarely have the luxury of a sit-down chat with them. Customer personas help you anticipate what your buyers want and predict what future customers might expect of…
Marketing has always been a data-hungry field. The more marketers knew about their audience, the more closely they could tailor their message to their customers’ needs, and that’s still true today. The difference in modern marketing is the sheer volume…
For professionals in information and technology sectors, the only constant is change. They need to stay up to date, and Information Management magazine keeps them current. With the Information Management Magazine Subscribers Mailing List, Reach Marketing connects you with more than…
Your audience is more than a collection of data points; they’re people, and they respond best when they’re treated that way. Customized content that appeals to specific audience segments, personalized email and targeted campaigns put you in touch with the…
Before big data applications identified new planets for astronomers or compiled customer information for marketers, they were creating imaginary realms for computer games. Everything from an alien landscape to the position of the player’s character in this virtual space needed…
Measuring the contribution to revenue of a given marketing activity is considered by many to be the holy grail of marketing. Marketing automation software enables us to move ever closer to this ideal with a feature known as attribution. It…
Marketing automation is more than a buzzword – it’s changing the way marketers and customers relate to one another. Combining big data with rich content and a delivery system that reaches the right audience at the right time is a…
Whether they’re new leads or long-time brand loyalists, customers take work to maintain. You have to score leads according to sales readiness, nurture leads who aren’t yet ready for your sales team, adapt to shifting markets, segment your audience, supply…
