The effectiveness of data-driven strategies hinges on the accuracy and relevance of the data being used. This is where data validation comes into play. Data validation is the process of ensuring that the data you collect, store, and utilize meets…
The volume of data marketers now have to manage is huge, and it’s constantly growing. Add that rapid growth to the mercurial nature of social media, and it’s clear why marketers need an assist from big data in the form…
Big data technology has already proven itself in scientific fields. It’s been used to map genomes, find planets orbiting other stars, and make predictions about elections. The art of marketing also benefits from a more rigorous approach when creative content…
Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins or stamps. For marketers, data’s dynamic. It changes over time, influences analytics, and reshapes marketing…
Having access to big data technology is one thing; making it usable is another. For businesses, especially those in B2B sectors, the potential benefits of big data for marketing are clear – improved lead generation, lead nurturing, and information gathering…
Because B2B sales and marketing are relationship-driven, knowing as much about each lead as possible translates directly into more revenue, yet these companies face significant challenges in managing that mountain of data. Information can seem like too much of a…
Whether you already have a marketing automation system to crunch the numbers for your analytics or are still in the process of upgrading, big data probably plays a major role in your company’s future. With it, you’re able to create…
It’s no secret that conventional marketing has been transformed by technology. From email to social media to marketing automation, the field has steadily become as much of a science as an art. Despite the focus on marketing tech, one element…
What do investigative reports about rigged tennis matches, promising new pharmaceuticals, and marketing innovations have in common? They’re all examples of how big data applications reveal the most promising paths to their users. Because big data gives you a big-picture…