Instant Access to over 35 Million Engaged Business Professionals If you are communicating with your customers via email, you already know that email marketing is one of the best ways to reach your target audience, and it has the potential to generate…
You’re launching a new product and you need to get the word out to buyers who would be very interested in hearing more about it. Or you’re hosting an online seminar and need to reach a targeted audience who could…
Data’s become an incredibly valuable resource. Businesses that capitalize on that value by making their information available through a list manager are an outstanding way to grow your own organization. Not every list rental opportunity is created equal, though, and…
B2B companies that come up with a successful lead generation strategy thrive, and email marketing is a major part of modern lead gen. How major? According to more than 600 marketing masterminds on LinkedIn, it’s in the top five most…
From independent small to mid-size businesses to global corporations, manufacturing professionals guide every step of the supply chain from raw materials to end-user products. Working in research and development, work process design, consultancy, distribution, customer service, and executive capacities, manufacturing…
How do you know what works in your email marketing campaigns? Testing elements within your email can tell you what your audience prefers, leading directly to higher open and click-through rates. Discover how much of a difference split-variable testing can…
Your data’s pristine. You’ve selected your audience with pinpoint accuracy. Your content sings. You can do everything right, and a few members of your email list will still click that Unsubscribe link. Here’s how you and your marketing automation system…
As important as it is to understand who your customers are, it’s even more useful to know how they behave. By knowing how your customers and prospects interact with your email, a marketing automation team can help you pinpoint what…
If you’ve ever wondered what that “one weird tip” is, you aren’t alone. Those little ads for anything from financial planning to tooth whitening to weight loss have been phenomenally successful at attracting clicks. They’ve also become a victim of…