Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that makes little sense, yet defining the value of marketing spend has traditionally been difficult to…
What do investigative reports about rigged tennis matches, promising new pharmaceuticals, and marketing innovations have in common? They’re all examples of how big data applications reveal the most promising paths to their users. Because big data gives you a big-picture…
Regulatory organizations perform essential tasks in a huge variety of industries. To maintain quality and safety, these groups implement a host of guidelines and requirements. Ensuring compliance is a complex and evolving role, and the executives in charge of it…
Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad world, and you have some idea of technology’s impact. Advertising has long been marketing’s most…
With goals in mind, your lead nurture program goes from a disorganized attempt to meet prospects’ needs to a well-oiled machine designed to deliver everything they need to know precisely when they want to know it. Setting qualitative goals helps…
As digital channels go, email is a venerable one. For years, it’s been a reliable, efficient means for marketers to connect with their audience. That doesn’t mean email marketing has grown stagnant, though – quite the opposite. Email’s longevity is…
For personnel in science, engineering, and technology sectors, education is a lifelong pursuit. To stay competitive and keep on top of their ever-evolving industries, keeping up with certification and training is a must for these professionals. EPIC, the Educational Program…
Win-back strategies are vital to marketers. Every lead matters, and customers are far too valuable to lose to competitors or missed connections. Marketing automation tools excel at organizing campaigns designed to call promising leads and former clients back into the…
Mad Men may be off the air, but the image of the creative genius coming up with ad campaigns so startling and fresh that they resonate for years is still firmly fixed in many people’s minds when they think of…