Because B2B sales and marketing are relationship-driven, knowing as much about each lead as possible translates directly into more revenue, yet these companies face significant challenges in managing that mountain of data. Information can seem like too much of a…
Trade shows remain one of the most effective lead generation venues for B2B organizations, and that includes those in technology sectors. Seminars and trade shows attract some of the most influential people in these industries – the C-level executives and…
Your audience is everywhere, especially in the digital realm. If they’re seeking solutions for a specific problem, they can chew through hundreds of pieces of content from a dozen different sources to find the information they need to make a…
Data governance and housekeeping aren’t the sexiest subjects in email marketing, but they’re two of the most important. Undeliverable email messages aren’t just a lost opportunity; they’re an added expense. Email delivery rates fell 11 percent in 2015, according to…
Whether you already have a marketing automation system to crunch the numbers for your analytics or are still in the process of upgrading, big data probably plays a major role in your company’s future. With it, you’re able to create…
You’ve probably done it yourself, possibly even this morning: You open your in-box, scroll through the dozens of emails waiting for you, mentally assign each of them a priority, and save a stack for later. For email marketers, that isn’t…
It’s no secret that conventional marketing has been transformed by technology. From email to social media to marketing automation, the field has steadily become as much of a science as an art. Despite the focus on marketing tech, one element…
White papers are an outstanding way to provide meaningful content to your prospective customers. They establish your authority in your industry and give you a way to describe solutions at length for audiences that need them. Why, then, aren’t more…
The management, distribution, and maintenance of employee benefits are growth areas for businesses, especially those in highly competitive industries. As employers seek to attract the best and brightest personnel while keeping expenses and payroll within the company budget, managing benefits…