Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both push and pull strategies to get the most out of their investments. Marketing automation software…
It’s hard to overstate the importance of a great email program to successful digital marketing. With it, you’re able to generate new leads, gather information about your audience, deliver relevant content, spur sales with special offers, and reward customer loyalty,…
Technology has become omnipresent in the workplace. No longer confined to electronics production and repair, it’s an essential element of many industries, including medicine, aeronautics, and telecommunications. The Techni-Tool Mail Order Buyers Business Masterfile consists of decision-makers who have a…
Email marketers are always on trend-watch. In a field as prone to change and innovation as theirs, it’s no wonder. Most of the time, diligence pays off, and students of the marketing game succeed as early adopters. Occasionally, though, a…
You might remember playing the guessing game 20 Questions as a kid. The object of the game was to learn what someone was thinking about through questions designed to narrow down the field to the unique solution. The stakes are…
Big data technology has already proven itself in scientific fields. It’s been used to map genomes, find planets orbiting other stars, and make predictions about elections. The art of marketing also benefits from a more rigorous approach when creative content…
Advertising is the business of influence, and Advertising Age magazine is the most influential industry journal for advertising and marketing professionals. The subscriber-based Advertising Age Group Masterfile from Reach Marketing contains the names and postal addresses of nearly 450,000 of…
No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to say to your audience, you can’t expect them to listen. The context of that message,…
Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins or stamps. For marketers, data’s dynamic. It changes over time, influences analytics, and reshapes marketing…