Advertising is the business of influence, and Advertising Age magazine is the most influential industry journal for advertising and marketing professionals. The subscriber-based Advertising Age Group Masterfile from Reach Marketing contains the names and postal addresses of nearly 450,000 of…
No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to say to your audience, you can’t expect them to listen. The context of that message,…
Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins or stamps. For marketers, data’s dynamic. It changes over time, influences analytics, and reshapes marketing…
To marketers not that long ago, email itself would seem like science fiction. Even early email marketing methods were vastly less sophisticated than what’s available today. What’s next for one of marketing’s most cost-effective and reliable channels? No one can…
Mobile marketing has transformed the marketing landscape in a way that nothing else has since the advent of email. Now that the majority of your audience might be reaching you via mobile channels, it makes sense that the other transformative…
Having access to big data technology is one thing; making it usable is another. For businesses, especially those in B2B sectors, the potential benefits of big data for marketing are clear – improved lead generation, lead nurturing, and information gathering…
The U.S. Department of Transportation estimates more than 66,000 bridges throughout the country are due for maintenance. The millions of miles of roads that keep us connected need upkeep as well. The people who maintain the nation’s infrastructure have a…
Email has been around for about as long as disco. Unlike disco, it’s still fresh and vital, an essential component of business and personal communication. While you might read the occasional article about the death of email or about moving…
There’s no shortage of analytics to run and metrics to measure when it comes to your content. Page views, bounce rates, and overall time on site give you a good indication of how people interact with your content. How do…