Marketing automation is intensely content-hungry. You need a steady stream of content not only to attract leads into your sales funnel but to nurture them throughout their buying journey, and that content has to be customized to appeal to them.…
In this information-rich age, every workplace needs experts to upgrade and maintain the company’s technology. IT professionals, including CIOs, CTOs, technology consultants, engineers, and systems analysts, are in high demand across all sectors. The ReachBase IT and Technology Professionals Mailing…
Big data is no longer a novelty in countless scientific and technical fields; it’s an absolute necessity. That’s becoming equally true in marketing, and not only for analyzing huge volumes of consumer data in B2C applications. B2B industries become more…
Email isn’t just the fastest way to communicate with your audience. It’s also the quickest road to earning and tracking revenue in your marketing strategy. Cost-effective, quick to implement, and infinitely scalable, email is the cornerstone of online marketing for…
Automation isn’t just for some companies; it’s for every business that wants scalable results and an accurate ROI on all their marketing efforts. In this week’s infographic, discover how marketing automation offers solutions for managing omni-channel marketing campaigns, lead generation,…
Whether you’re jump-starting a car or an email campaign, how do you know if it’s worked? You turn the key and test it! In this week’s infographic, you’ll find out about several key elements to test with your email marketing…
Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on an assembly line. Marketing messages should feel as natural and personalized as a one-on-one conversation…
With its low cost and potential for high returns, email marketing has earned its place at the center of B2B marketing programs. According to the Direct Marketing Association, businesses can achieve ROIs of more than $45 for every dollar spent…
It’s impossible to overstate the impact big data has had on business. With it, companies have transformed how they handle everything from inventory to customer service. It isn’t enough, though, to access this information; if big data isn’t actionable and…