Big data technology has already proven itself in scientific fields. It’s been used to map genomes, find planets orbiting other stars, and make predictions about elections. The art of marketing also benefits from a more rigorous approach when creative content…
Advertising is the business of influence, and Advertising Age magazine is the most influential industry journal for advertising and marketing professionals. The subscriber-based Advertising Age Group Masterfile from Reach Marketing contains the names and postal addresses of nearly 450,000 of…
Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins or stamps. For marketers, data’s dynamic. It changes over time, influences analytics, and reshapes marketing…
To marketers not that long ago, email itself would seem like science fiction. Even early email marketing methods were vastly less sophisticated than what’s available today. What’s next for one of marketing’s most cost-effective and reliable channels? No one can…
Having access to big data technology is one thing; making it usable is another. For businesses, especially those in B2B sectors, the potential benefits of big data for marketing are clear – improved lead generation, lead nurturing, and information gathering…
The U.S. Department of Transportation estimates more than 66,000 bridges throughout the country are due for maintenance. The millions of miles of roads that keep us connected need upkeep as well. The people who maintain the nation’s infrastructure have a…
Email has been around for about as long as disco. Unlike disco, it’s still fresh and vital, an essential component of business and personal communication. While you might read the occasional article about the death of email or about moving…
Email is a fundamental building block of virtually any modern marketing campaign, so why are some companies still struggling with it? How can businesses enjoy more success with their email marketing today – not after weeks of tinkering and testing?…
Email, social media, and other digital channels may steal its marketing limelight, but there’s one star that’s been around for decades and still turns in outstanding performances: direct mail. These facts and figures show how direct mail remains a draw…