Having a content strategy isn’t the same as having a successful content strategy. Almost every B2B and B2C business offers some kind of content to its prospects, but not all of them are seeing a worthwhile return on their investments.…
Accounting professionals have great influence over their clients’ budgets, and they keep a close eye on their own buying decisions as well. Independent CPAs, CFOs and other professionals with an accounting background typically have significant discretionary income, but they’re rarely…
Retargeting is a relatively new development in the marketing industry, but it’s revolutionizing how companies do business online. Even a new science still has certain protocols and best practices, so when you develop your retargeting campaign, keep these concepts in…
Whether it’s software solutions, data management or hardware, technology is a burgeoning industry that shows no signs of slowing its growth. Technology professionals are early adopters of new products and services, and many of them are highly influential within their…
The old method of marketing has become obsolete. With the advent of the Internet, customer interactions and buy signals are sent to you at the speed of light. This has necessitated an autonomous marketing system that can respond in real…
Webinars consistently rank among the most popular offerings, but how do you get the word out to as many potential participants as possible? Welcoming the prospects on lists you’ve built is a given, but renting third-party lists can dramatically increase…
A single email message can be powerful, but additional messages that go out in response to actions your prospect takes are even more effective at eliciting a response. Triggered email only goes out when an event makes it happen. You…
Reach CEO Greg Grdodian recently participated in a marketing roundtable sponsored by Target Marketing. The roundtable was an invitation-only, private breakfast at The Union League in New York, and many of the 14 marketers who attended found they faced similar…
As one of the largest and most rapidly growing sectors, healthcare is a prime source of sales for numerous other industries. Connecting with healthcare professionals takes a bit more effort than with some industries, but the potential rewards for you…