Before big data applications identified new planets for astronomers or compiled customer information for marketers, they were creating imaginary realms for computer games. Everything from an alien landscape to the position of the player’s character in this virtual space needed…
Measuring the contribution to revenue of a given marketing activity is considered by many to be the holy grail of marketing. Marketing automation software enables us to move ever closer to this ideal with a feature known as attribution. It…
Marketing automation is more than a buzzword – it’s changing the way marketers and customers relate to one another. Combining big data with rich content and a delivery system that reaches the right audience at the right time is a…
Whether they’re new leads or long-time brand loyalists, customers take work to maintain. You have to score leads according to sales readiness, nurture leads who aren’t yet ready for your sales team, adapt to shifting markets, segment your audience, supply…
Teachers invest more than time in education; they also invest their money. In 2013, teachers in grades K-12 spent an estimated $1.6 billion in classroom tools, according to research from the National School Supply and Equipment Association. Offers of sporting…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Emerald Expositions, the leading owner and operator of b2b and consumer tradeshows in the U.S., has added new-to-market trade show attendees to its database resulting from the acquisition of GLM (George Little Management).…
According to a recent report by the Content Marketing Institute and MarketingProfs, B2B marketers know it’s important to include more content in their marketing mix but find it a challenge to produce a constant stream of relevant content. In today’s…
Traditionally, marketing has been more art than science. A successful campaign could not be easily reproduced. Marketing activities could not necessarily yield predictable business results, and marketing processes did not scale with your business.
By definition, big data is big. Under-powered analytical tools from five or six years ago can’t crunch the numbers and deliver the in-depth analytics you need to develop customer profiles and create custom content. Where that shortfall really shows is…