Buyers today don’t wait to have content spoon fed to them. They go out and find the information they need, grazing from this website and nibbling from that review site as they form their initial impressions. Content is a major…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SME, an organization dedicated to the advancement of manufacturing and preparing the current and future workforce, has selected Reach Marketing as its list management firm. SME helps manufacturing professionals find further education and…
How do you know what works in your email marketing campaigns? Testing elements within your email can tell you what your audience prefers, leading directly to higher open and click-through rates. Discover how much of a difference split-variable testing can…
Big data’s applications in marketing are readily apparent. From straightforward tasks such as tracking customer transactions to more sophisticated processes like assembling a coherent customer profile from information spread across multiple platforms, big data’s changing how modern marketing looks. To…
During the course of my research for our Marketing Automation Industry Report, I identified more than 100 marketing automation vendors, and new players are surfacing on a regular basis. Many have come into existence within the past few years.
Your data’s pristine. You’ve selected your audience with pinpoint accuracy. Your content sings. You can do everything right, and a few members of your email list will still click that Unsubscribe link. Here’s how you and your marketing automation system…
With more than 4 million miles of road in the U.S., according to the National Bureau of Transportation, the people who design, build and maintain those roads play a vital role in keeping the country moving. Infrastructure maintenance is one…
Programmers and software engineers have a great way of summing up the importance of clean, usable data: “Garbage in, garbage out,” or GIGO. Put poor data into a system, and your results might not be accurate; feed it quality data,…
Search engine optimization has gone mainstream, but not all SEO efforts pay off. To see if your SEO is performing up to par, take a look at these key SEO facts and figures. Learn what the surprising second biggest search…