How do you know when your marketing efforts are working and how well they’re performing? Unless your analytics can show you precisely how your marketing campaigns translate into revenue, you aren’t getting the whole story. With marketing automation and its…
Generating high-quality leads is one of the biggest challenges facing B2B companies. Without a regular and sufficient flow of qualified leads, the opportunity spigot dries up and revenues fall off pretty quickly. Marketing automation streamlines many marketing activities, but how…
We’ve talked before about creating lead nurture programs with marketing automation and how important it is to treat every lead as valuable. Email marketing is an outstanding way to do that because it lets you speak directly to your audience.…
Read More on Direct Marketing’s article, “Monetizing Content Marketing”. Seven marketing professionals get together, including Reach Marketing’s CEO Greg Grdodian, to discuss how content, especially when used with email and social, can lead to an increase in conversions.
Want to get people to listen? Tell them what they’re interested in hearing. Content marketing taps into the reasons your prospective customers seek out information and positions you as the source of that knowledge. Cost-effective, sustainable, and highly measurable thanks…
Autoresponders, those email service provider tools that send out a quick message triggered by a specific action, are a valuable but frequently overlooked marketing tool. An estimated 40 percent of B2B companies don’t use autoresponse emails as part of their…
Data science underlies so many aspects of modern marketing that it’s hard to overestimate its impact. From the basics of list hygiene to your most sophisticated content-rich lead nurturing strategy, information management is crucial to your marketing success. It isn’t…
Pharmaceutical spending in the U.S. is projected to top $330 billion in 2015. Worldwide, a burgeoning population is set to drive pharmaceutical demand even higher, making it an estimated $840 billion dollar industry by year’s end. The leaders of this…
Modern marketing is no theoretical science; it produces tangible and measurable results. Today, revenue can be tracked back to marketing activities and touch points; not with exactitude, but with enough precision to steer an organization’s strategy towards its most profitable…
