Big data’s applications in marketing are readily apparent. From straightforward tasks such as tracking customer transactions to more sophisticated processes like assembling a coherent customer profile from information spread across multiple platforms, big data’s changing how modern marketing looks. To…
During the course of my research for our Marketing Automation Industry Report, I identified more than 100 marketing automation vendors, and new players are surfacing on a regular basis. Many have come into existence within the past few years.
Your data’s pristine. You’ve selected your audience with pinpoint accuracy. Your content sings. You can do everything right, and a few members of your email list will still click that Unsubscribe link. Here’s how you and your marketing automation system…
With more than 4 million miles of road in the U.S., according to the National Bureau of Transportation, the people who design, build and maintain those roads play a vital role in keeping the country moving. Infrastructure maintenance is one…
Programmers and software engineers have a great way of summing up the importance of clean, usable data: “Garbage in, garbage out,” or GIGO. Put poor data into a system, and your results might not be accurate; feed it quality data,…
Search engine optimization has gone mainstream, but not all SEO efforts pay off. To see if your SEO is performing up to par, take a look at these key SEO facts and figures. Learn what the surprising second biggest search…
The online revolution has changed the way companies connect with their audiences, but printing remains a staple for publishing houses, newspapers, trade journals, direct mail and any industry that relies on printed words or images to communicate. Printing Impressions magazine…
Everyone’s talking about big data, including us, and with good reason. Big data has the power to transform marketing in ways that nothing else has since the advent of the Internet. It’s essential to understanding larger trends and spotting relationships…
As important as it is to understand who your customers are, it’s even more useful to know how they behave. By knowing how your customers and prospects interact with your email, a marketing automation team can help you pinpoint what…