Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the same tasks equally well. Choosing the marketing automation system that’s right for your organization’s needs…
Data hygiene is an essential part of modern marketing. With clean data, you’re able to craft targeted messages and deliver them to precisely the audience that’s most receptive. Scrubbing away invalid email addresses, merging duplicate records, and purging files of…
Data is the key to informing your marketing strategy. With it, you understand who your customers are, how you can serve them better, and how to find more leads just like them. While the rewards for upgrading your database marketing…
You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound marketing costs and benefits are fairly simple to assess; you spend a set amount on…
The fourth wave of the Industrial Revolution is coming, and it’s in the form of intelligent automation. Smart industry represents a leap forward in IT implementation, but staying ahead of the rapid pace of change is a challenge for business…
To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services that only collect data aren’t enough; to make sense of the huge volumes of data…
Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in more coherent messaging? But segmentation is essential to data-driven marketing. It gives your customers the…
Organic traffic that sticks to your site means you’re doing something right. Leads are finding you on their own and liking what they find when your organic metrics are high. As leads now do more than 50 percent of their…
Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your sales pipeline with as little friction as possible, carrying them through their buying journey with…