Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone of marketing automation today, but not all businesses have adapted to take full advantage of…
Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts are organized and how they interrelate that make an engine run; similarly, data only drives…
Email has consistently delivered the highest return on marketing investments of any marketing channel, but an alarming new trend could eat into that profitability. According to a recent report from Return Path in their 2015 Deliverability Benchmark Report, email inbox…
Every piece of email you send is an opportunity for leads to respond, but some opportunities are richer than others. Yet businesses often overlook some of the most valuable chances to make an impact or secure a conversion because they…
Finance professionals, including investment consultants, bank advisors, CPAs, accounting firm executives, independent advisors, RIA, and investment brokers, rely on getting the latest economic data to give their clientele the most accurate information they can. Volatility in finance and investment sectors…
The advantages of marketing automation are getting clearer by the month. As many as 80 percent of users generate more leads, and those leads pay off – 77 percent of businesses that use marketing automation see higher conversion rates.
Lead generation is one of the most important elements of an effective marketing program, but it’s also one of the most fraught with uncertainty. It isn’t enough to guess at what your leads hope to learn from you to make…
What percentage of your data is clean and complete? That figure could be smaller than you think, according to research from Dun & Bradstreet that found as much as 96 percent of some organizations’ customer contact data was inaccurate in…
Database marketing can take the information you already have about your audience and derive incredibly useful insights from it, but what can it tell you about the future? That’s the question respondents to B2B Marketing’s latest Data Skills Benchmarking Report…