It would be easy on marketers if customer data were eternal. Everyone would stick with a single email address, work for the same firm, and live in the same home for life. Once you got that data, it was yours…
One of the biggest pain points for B2B marketers is the transition between marketing and sales. In an inefficient system, siloed marketing and CRM databases don’t communicate, and neither do the people who use them. Instead of being carried seamlessly…
When it comes to some of the most important things in life – pizza, first dates, marketing leads – quality is more important than quantity. Marketers constantly assess their lead gen strategies to ensure that they’re getting not just a…
To data scientists, the evolution of marketing automation has been fascinating to watch. It’s been rapid enough to track in real-time, giving researchers insight into where the market has changed to meet the needs of companies that use automation and…
B2B marketers aren’t the only people who focus on audience development, data-assisted marketing, and lead generation. These are also key elements for fundraising organizations, and technology is essential to their success. Non-profit organizers and administrators, C-level executives, political campaign managers,…
Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the same tasks equally well. Choosing the marketing automation system that’s right for your organization’s needs…
Data hygiene is an essential part of modern marketing. With clean data, you’re able to craft targeted messages and deliver them to precisely the audience that’s most receptive. Scrubbing away invalid email addresses, merging duplicate records, and purging files of…
Data is the key to informing your marketing strategy. With it, you understand who your customers are, how you can serve them better, and how to find more leads just like them. While the rewards for upgrading your database marketing…
You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound marketing costs and benefits are fairly simple to assess; you spend a set amount on…