To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services that only collect data aren’t enough; to make sense of the huge volumes of data…
Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in more coherent messaging? But segmentation is essential to data-driven marketing. It gives your customers the…
Organic traffic that sticks to your site means you’re doing something right. Leads are finding you on their own and liking what they find when your organic metrics are high. As leads now do more than 50 percent of their…
Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your sales pipeline with as little friction as possible, carrying them through their buying journey with…
From making an impact at the newsstand to expanding their online reach in the digital age, leaders in publishing are actively involved in an acutely competitive industry. They look to Publishing Executive Magazine to get the latest insight into publishing…
Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone of marketing automation today, but not all businesses have adapted to take full advantage of…
Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts are organized and how they interrelate that make an engine run; similarly, data only drives…
Email has consistently delivered the highest return on marketing investments of any marketing channel, but an alarming new trend could eat into that profitability. According to a recent report from Return Path in their 2015 Deliverability Benchmark Report, email inbox…
Every piece of email you send is an opportunity for leads to respond, but some opportunities are richer than others. Yet businesses often overlook some of the most valuable chances to make an impact or secure a conversion because they…