Database marketing can take the information you already have about your audience and derive incredibly useful insights from it, but what can it tell you about the future? That’s the question respondents to B2B Marketing’s latest Data Skills Benchmarking Report…
Clay tablets, papyrus scrolls, illuminated manuscripts, library books, digital data – the medium in which we record information has changed, but the need for proper data maintenance and storage hasn’t. Database management is a growth industry, especially now that information…
In the digital realm, customers – not businesses – set the tone of the relationship. They expect information on demand, not only during business hours. They won’t wait weeks for an answer to their questions; sometimes they won’t even wait…
With nearly 190 million workers, the healthcare sector is one of the largest employers in the nation, and it’s poised to grow significantly over the next decade. The healthcare professionals within this burgeoning industry, including doctors and nurses, administrators, C-level…
Predicting the future has been a concern for mankind since we were painting on cave walls to ensure a successful hunt. For the first time, though, our prognostications can carry real weight. Instead of using crystal balls or cards or…
In virtually every industry, technology has become integral to its function. From data security to state-of-the-art network solutions for B2B and B2C companies, IT executives play key roles in risk management and business growth. The ReachBase CIO/CTO Masterfile contains vital…
It’s one of the most frequently searched topics in email marketing: What should our CTR be? You’ll read general industry standards that vary by a few percentage points, but it’s tough to find a single definitive answer. There’s a reason…
Knowing who comprises your audience is fundamental to giving them what they need to make key buying decisions. If you have an audience of one or two customers, that’s not too tough; you can simply talk with them one-on-one to…
A state-of-the-art marketing database without knowledge is like a new subway system without any commuters. Sure, it’s shiny, but it doesn’t accomplish anything. Where, then, do you get the data to populate your leads’ records? Increasingly, marketers find the answer…
