From ancient marketplaces to corner stores, sellers have known about the importance of information. Collecting data to understand customers’ needs better and improve lead generation isn’t a new concept. The completeness and quality of the data is, though. Today’s database…
Depending on your industry, your busiest season might account for half your annual revenue or more. In other markets, you could see multiple peaks in interest throughout the year. Or maybe you don’t have sudden spikes in growth yet and…
While inbound marketing remains one of the most powerful lead generation tools marketers have at their disposal, it’s a challenge to make it as personal as outbound marketing channels can be. Marketing automation and data enhancement, however, are transforming the…
Publishing, whether in the form of e-books or physical volumes, remains a growth industry. The people who produce content – publishers, editorial management personnel, production supervisors, IT leaders, owners of independent publishers, creative services experts, and C-level executives in the…
Do you reshape your business to the software it uses, or do you expect the software to adapt to you? Chances are, you picked the latter; it only makes sense to customize technology to suit your business needs. Marketing automation…
Technology-based careers are at an all-time high, and the market’s still expanding. For electronics engineers, owners of tech sector start-ups, components manufacturers, software and hardware designers, QA/QC managers, and other influential professionals in technology-driven industries, that means competition. The Electronic…
Marketing automation is capable of transforming how you do business, but as with any new technology, it has a learning curve. One of the mistakes some companies make when installing marketing automation software is assuming that “automated” means “we don’t…
When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional…
Where do you find promising leads to stack your sales pipeline? How do you separate the most sales-ready leads from those who need more nurturing to develop? Which market segments are under-explored? These questions are central to fulfilling marketing’s role…