When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without the tech to support data management, collection, storage, and retrieval, you don’t have a functional…
Where do you find promising leads to stack your sales pipeline? How do you separate the most sales-ready leads from those who need more nurturing to develop? Which market segments are under-explored? These questions are central to fulfilling marketing’s role…
Knowledge is power, especially when it comes to customer service. The more you know about your customers, the better you’re able to serve them the content they want, answer their questions, and create a customized environment around them. Data enhancement…
All scientific fields are experiencing significant growth, and according to figures from the Bureau of Labor Statistics, biological sciences and biotech are leading the way. From geneticists to pharmaceutical researchers to epidemiologists, the leaders in biotechnology-related fields are making dramatic…
Leads, like water, generally take the path of least resistance to reach their destination. Unlike water, though, people aren’t perfectly predictable; sometimes they surprise you. They may trickle in from an unexpected source or arrive in a torrent from a…
Trade shows are a win for everyone involved. For attendees, they’re a means to learn about the latest innovations in their industries. For marketers, they’re an outstanding lead gen tool. As good as trade shows are as lead gen activities,…
Data is anything but static. If it were, you could compile a list once and never have to look at it again. We know that isn’t the case when we look at the pace of change in our own lives.…
Data-driven marketing tells you volumes about your prospects and customers, their motivations, and the effectiveness of your marketing efforts. Even with the best data collection, it’s possible to leave blank spots on the map unless you’re optimizing your marketing database…
Construction professionals currently face an exciting set of challenges. They need to be at the forefront of technology from innovative materials to green construction methods, and yet they must also maintain their organizations’ profitability and productivity. To meet these challenges,…