You might think your organization has a great deal of customer knowledge, but would your customers agree? A recent study by IBM revealed that nearly 8 out of 10 buyers believed brands didn’t have thorough knowledge of them. Having your…
In the information age, few professionals play as pivotal a role as those who manage and analyze data. Tech business owners, startup founders, CIOs, IT management professionals, statisticians, researchers, data governance consultants, IT security officers, and other leaders in information…
Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the people who consume that content and what you can learn about them by analyzing the way they interact with your…
It’s one thing to know the basics about marketing automation – what it is, how it works, and what it can do for you – and another to truly understand the ramifications of a system that fuses the art of…
Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your own region. Combined with local and regional lead gen activities, mobile and internet channels amplify…
Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; if too many items are missing or where they shouldn’t be, an orderly space quickly…
Marketing to top marketers presents its own special challenges. Marketing and communications professionals, including CMOs, marketing directors, database marketers, marketing automation consultants, sales managers, and other key personnel within the marketing sector, have high standards for the offers they take.…
Your customers are now more knowledgeable than ever, and they want to dive deeper than a blog post or briefing will allow. White papers give them that in-depth information, and they also serve a host of useful purposes for you.…
You reach for your phone or boot up your office computer for the day. Your first move is to check your in-box, wade through the dozens (or maybe hundreds, if you’re a busy C-level exec) of emails making claims on…