Is Your Content Binge-Worthy?
Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our days (and our Facebook feeds) with frenetic activity, and 24 hours just doesn’t seem like enough time to fit it…
Lauren Popek, Marketing Director
The Quick-Start Guide to Better Data Quality
What’s your biggest data dilemma? Are you overwhelmed by too much data, or do you feel you don’t have enough of it to gain useful insights into your audience? For most companies, the issue isn’t a matter of too much…
Programming Engagement for a Personal Touch
Programmatic. Digital. Automated. These may not seem like cozy words to wrap around your prospects, yet an automated approach does an outstanding job of making your leads immediately feel at ease with your brand. While marketers have long recognized that…
How Ready Are You for Marketing Automation?
Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer data, and deliver customized content wants to step up to it, but not every organization has the foundation needed to…
What Information Matters Most to Your Marketing Data Strategy?
Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data about them is organized. The way you store data matters more than you might think, and a marketing database manager…
How Fast Is Your Nurture Track?
Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, it’s a meaningful question for businesses of every size – possibly even more so for…
What Does Data Management Do for You?
Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at the busy intersection where marketing art meets data science. Knowing what your database manager does…
Reach Key Web Developers and Designers
Online communication has made it possible for anywhere to be a marketplace, meeting place, or office. Web designers and developers are the architects of this virtual space, building the platforms, apps, and sites that make it possible to come together…
Reach Top Business Executives
From healthcare to food production, automotive to aerospace, plastics are an integral part of virtually every other industry. The most competitive company owners, c-level executives, production managers, research and development leaders, design engineers, and QA/QC supervisors in the plastics industry…