The Frictionless Funnel
In a perfect world, leads come to you with cash in hand and full product knowledge, and all you have to do is accept their money. In real-world B2B marketing, there are a few more bumps and snags in the…
Lauren Popek, Marketing Director
Building a Smarter Drip Nurture Program
We often talk about buying decisions in terms of a journey. Think about the difference between leading groups along a hiking trail versus guiding each hiker along the path personally. In groups, it’s possible for hikers to lend one another…
Reach Decision-Makers in the Space and Defense Industry
The need for skilled programmers, scientists, researchers, technicians, and other STEM professionals is projected to grow dramatically over the next decade. In the business sector, technology is becoming a mission-critical element of success too. Professionals in these fields rely on…
Reach Top Business Decision-Makers
Gaining access to the decision-makers in your industry is a mission-critical sales goal. When you speak directly to influencers at the apex of the corporate hierarchy, your message has a more significant impact. The NAPCO Media Corporate Management Database, available…
Lead Gen Myths Busted
It’s always exciting to hunt down commonly accepted wisdom that isn’t as wise as it sounds, but when it comes to something as essential as lead gen, myth-busting is practically a public service. We’ve seen plenty of fables about lead…
How to Get More from Email Append
Businesses know email is a reliably valuable marketing channel, but how do you quantify that value, and once you do, how do you increase it? Email append services enhance the quality of the information your prospect files contain, making all…
Taming Your Data
Analytics from your website and landing pages. Social media metrics. Lead scoring calculations. Behavioral, demographic, and firmographic data. Information pours into your marketing department in a torrent, and without a way to channel and organize it, data can quickly overwhelm…
MARKETING AI: Going Interactive with Marketing Automation
Whether it’s a poll, a quiz, or a game, people love interactive media. We’re hard-wired to enjoy interaction, in fact; the positive feedback we get when we’re actively engaged lights up the brain’s reward centers. Marketing that’s more than a…
MARKETING AI: Being Loyal to Your Customers
Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on long-term customer relationships to thrive. In their efforts to encourage customer retention, some organizations forget that loyalty is a two-way…