Stop Guessing What Your Leads Need
If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? You probably would, and you would likely feel impatient with a seller who didn’t take…
Lauren Popek, Marketing Director
5 Questions That Will Improve Your Email Marketing Strategy Today
What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. Within seconds, you go from wanting to having. While meaningful improvements in email marketing conversion…
Protecting Your Prospect Database
Data has value, and like anything of value, it needs to be secure. Data security is more than a pressing issue for customers and leads whose data could be hacked; it’s also a concern for the businesses to which they…
Reach Human Resource Professionals
From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every size. To help HR professionals grow their businesses and manage their personnel, Progressive Human Resource Management offers in-depth articles, news, and…
Reach Top Marketing Professionals
Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to take notice of innovative marketing – and just as quick to spot approaches that are uniquely relevant to them. With…
Top Tips for Turbocharging Lead Gen in 2017
What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges last year already know they need a change, but even those with marketing strategies that…
The Little Data Mistakes That Can Turn into Big Costs
Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A simple typo or transposition error can make the difference between getting your marketing message to…
Turning Your Database into the Ultimate Customer Service Tool
Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your command. Birthdays, favorite foods, hobbies, tastes in music and reading material – you can probably…
MARKETING AI: Free Your Content Marketing with Automation
When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity probably isn’t your go-to, yet marketing automation plays a major role in making the most of your creative. Automation lets…