With every new technology comes a whole mythology about what it can do and how it works. MARKETING AI® is no exception; while the novelty of marketing automation has worn off as businesses become more familiar with it, machine learning…
The Turing Test is the ultimate test of machine intelligence. Developed by Alan Turing long before the nascent AI we see today, the test involves how well a machine can mimic human responsiveness as measured by another human. In other…
What you can already do with data enhancement is pretty amazing. With AI-assisted data enrichment, you’re able to learn more about your leads, serve your customers’ needs better, and customize your content to wrap prospects in a comfortably personalized user…
What do bowling alleys, baseball diamonds, and bistros have in common? They’re all purpose-built to house specialized activities. Their form defines their function; you’d have a tough time playing baseball in a bowling alley, and although you could bowl in…
It’s as true in business as it is in kindergarten: Unless you’re the only kid in the class, you’re going to be subject to the occasional popularity contest. Every new lead who runs across your brand is making a snap…
If you look them up in a thesaurus, you’ll see that the words “logo” and “brand” are listed as synonyms. That’s a little misleading; while they overlap in meaning, they aren’t the same. You can have a logo without ever…
What’s the difference between a house and a home? When you truly inhabit your surroundings and make them feel like an extension of yourself, you’re experiencing a shift from the ordinary to the unique. That same shift occurs for your…
Food is as ancient and elemental as anything in life, yet food processing is continually evolving. As tastes, styles, and processing techniques change, manufacturers must keep pace. To stay current, leaders in the food and beverage industry rely on Food…
Think about everything that distances you from your audience. It might be literal, especially if you’ve grown large enough to have a national or global market that makes collecting data more challenging. Maybe it’s the metaphorical distance created by communication…
