The Red Queen in Lewis Carroll’s Through the Looking Glass had some sage advice for Alice: “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere…
When your buyers find a great business solution, they want to tell others about it. When they find a solution that fails them, they really want to tell others about it. Buyers trust each other more than they trust advertising,…
Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your MARKETING AI® keep itself together? Your centralized marketing database is its nerve center and communications…
Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them there can make the difference between earning a sale and losing a valued lead to…
A key part of communication is subtext, the subtle connotations and unspoken meanings that people pick up on in a conversation. Subtext is easy to see in face-to-face meetings; you only need to do a little discreet people-watching the next…
Great communication doesn’t just mean what you share with your leads; it’s also about what they’re telling you – even if they aren’t aware of it. Your prospects share volumes of information with you just by interacting with your brand’s…
A new year is the ideal time for a fresh start. Just ask anyone who’s starting a diet or embarking on a new fitness program. That’s true for your database too; it’s never a bad time to assess your system’s…
Not too long ago, marketers who wanted to understand their audience had to rely heavily on guesswork and intuition instead of hard data. The degree of customer insight we have now would have been science fiction just a decade ago.…
Every prediction for the coming year involves a certain amount of speculation, but the most accurate assessments also have something else: high-quality data. Data makes the difference between blue-sky guesswork and a meaningful forecast. That’s true for marketers seeking insight…