Today’s top marketers use Marketing Automation to plan, launch, test and measure their marketing campaigns. They’re leveraging this huge advantage to work faster and smarter, creating and managing multichannel experiences for prospects and customers while gaining insights about preferences and…
Finding the Right Business Mailing Lists and Email Lists to Target Manufacturing Professionals Although global competition has taken market share away from the U.S. over the last few decades, U.S. manufacturing is still forecasted to increase faster than the general…
Data’s become an incredibly valuable resource. Businesses that capitalize on that value by making their information available through a list manager are an outstanding way to grow your own organization. Not every list rental opportunity is created equal, though, and…
Updated 2/18/2025 The Evolution of Account-Based Marketing: From Traditional Planning to AI-Powered Strategies Account-based marketing (ABM) has transformed significantly since its inception in the 1980s. Initially, it focused on personalized relationship-building with large corporate buyers, requiring extensive manual research and…
We often talk about marketing automation in terms of movement, and it’s no wonder. Motion is integral to the concept of the sales funnel, and it’s one of the biggest reasons to automate. Leads enter at one end of the…
We’ve found that on average a typical contact database that spans over 24 months has an accuracy rate of 70% and is missing some key data fields necessary for personalized communications. What’s more, an incomplete or inaccurate mailing list will…
Building equity in a property means increasing its residual value. Brand equity increases the value of all your marketing efforts by improving visitors’ recall, establishing you as an authoritative source and setting you apart from the competition. Branding alone can…
Only 25% of leads are legitimate and should advance to sales. * Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. The theory behind lead scoring is straightforward: Leads start at zero…
Omni-channel marketing is a marketing strategy focusing on customer interactions, experiences and messaging. It is often interchanged with other phrases like multichannel marketing, cross-channel marketing and integrated marketing. In the B2B world, it is necessary to maintain relevance and a…