How to Choose the Right Pardot Marketing Consultant In the ever-evolving world of digital marketing, having the right Pardot Marketing Consultant by your side can make a world of difference. As experts in this field, we understand the critical role…
The sales pipeline is no longer a straight shot from your first impression to closing a sale. Today, potential customers educate themselves, and they come to you knowing a great deal about you. Now, your leads are 50% to 80%…
This is part 2 of Chapter 6 We left off talking about list-based retargeting. Next, we’ll move on to re-engagement, trigger, and flow strategies. Re-engagement Strategies No matter how tempting your offer may be, your audience will respond to it…
The Internet has caused a paradigm shift in the way buyers gain information about your products, services, and company before they ever get in touch with you. You receive a huge advantage when you gain control over communications timing. The…
The fundamental question is, how do you know when someone is ready to purchase? If you don’t know where your leads are in their buyer’s journey, you can’t meet their needs precisely. A competitor will find a way if you…
Last week’s chapter, MA Series – Chapter 3: Central Intelligence and Data Governance, introduced you to the building blocks of the discovery process, the first steps your MARKETING AI® takes as it learns to walk, then run — then soar.…
The Cost of Bad Data Who’s in charge of your CIA? Who gets your CRM and your marketing automation system to synchronize with ease? Who defines your data dictionary? Let’s explore how bloated data costs you in real terms. One…
A painter needs a clean canvas. A chef needs a well-organized kitchen. Your creative team needs to work in a clean, well-organized space, and that comes from strong data governance. Identifying inactive or inaccurate records and purging them from the…
Henry Ford didn’t invent the automobile, but he did something just as important: He pioneered the way to make it better, faster, and less expensive to build than anyone else in a suddenly burgeoning market. Because his factories could turn…