The Language of Email Marketing
With its low cost and high impact, email marketing is a natural choice for B2B marketers who want to make the most of their investments. As with any technology, though, it has its own vocabulary that can be tough to…
Reach Marketing Blog
Data’s Influence on Content and Decision-making
Marketing analysts expect 2015 to be a banner year for content, but what influences how that content is created and distributed? Big data has the answers. Data and content are more closely connected than you might think: with data analysis…
Testing Your Best Marketing Ideas
Your customers have clear preferences, but they don’t always tell you about them. To discover those preferences, you need to test. Everything from email subject lines to the phrasing on your landing pages affects how your leads react; testing lets…
Big Data: What’s Hot, What’s Hype for 2015
While everyone from astrophysicists to molecular biologists are excited about what big data means for their area of research, you don’t have to be a scientist to appreciate what it can do. Big data – or more accurately, the ability…
Email Marketing Trends and Traps in 2015
Email marketing remains one of the best ways to reach a large and targeted audience at a low cost. Although that’s great news for legitimate B2B businesses, the proliferation of email has also opened the door to ineffective or unscrupulous…
Infographic – 10 Interesting Stats About Email Marketing
Everyone knows email marketing is an effective tool for boosting revenue, but they may not know how big a difference it makes in leads’ buying decisions. Here are some facts and figures about email that illustrate how much email marketing…
Focus: Financial Planning Subscribers List
Leaders in business and personal finance have trusted Financial Planning magazine since its creation in 1970. Financial consultants, CPAs and investment advisors get the knowledge they need to manage their clients’ wealth from this highly respected magazine.
What’s Automated About Marketing Automation?
You’ve all heard of marketing automation. It’s what we call that class of software that helps marketers nurture and quantify leads. But the term marketing automation does not do justice to the software it’s named for. Tracking visitors, sending emails,…
Beyond Email: A/B Testing Goes Big
Testing versions of your latest marketing email with a small sample to find out which version draws the most positive response is a time-honored practice. Testing your email’s subject line, graphics, calls to action and other elements gives your marketing…