Modern marketing is no theoretical science; it produces tangible and measurable results. Today, revenue can be tracked back to marketing activities and touch points; not with exactitude, but with enough precision to steer an organization’s strategy towards its most profitable…
Every company knows social media is valuable, but how do you keep your social media strategy garden-fresh? How important is it to your overall marketing plan? How much of a difference does it make to your bottom line? In this…
Whether they work directly on-site or from an executive office, construction professionals share one common trait: they’re practical thinkers. To market effectively to people in the construction industry, B2B companies must drop many of their conventional marketing strategies and go…
Few great journeys take place alone. Columbus had a crew, Jason had his Argonauts, Frodo had the Fellowship of the Ring – and your audience has you. You may not literally be present for every marketing decision, but with a…
A person’s intelligence quotient, or IQ, can help with understanding complex math problems or making the right decisions on a standardized test. Psychologists are now just as interested in EQ, or emotional intelligence quotient, to discover how people understand how…
The process of collecting and analyzing big data is more than smart; it’s nothing short of brilliant. Yet without the ability to interpret and take action on that wealth of information, it’s about as relevant to your marketing efforts as…
What makes a B2B marketing strategy successful isn’t always the same as what works in the B2C marketplace. To move up to the big leagues, B2B companies need to take a systematic approach to lead generation, lead nurturing, and content…
From personal finance to managing corporate funds, accountants serve a vital role across a wide range of industries. Financial planners, CPAs, CFOs, finance consultants, tax professionals, and other wealth management experts subscribe to Accounting Today magazine to stay current in…
The value of big data to marketing analytics is clear. With it, you can monitor every aspect of your marketing and gain insight into correlations only big data could reveal. What does big data mean for your customers, though, and…
