The online revolution has changed the way companies connect with their audiences, but printing remains a staple for publishing houses, newspapers, trade journals, direct mail and any industry that relies on printed words or images to communicate. Printing Impressions magazine…
Everyone’s talking about big data, including us, and with good reason. Big data has the power to transform marketing in ways that nothing else has since the advent of the Internet. It’s essential to understanding larger trends and spotting relationships…
As important as it is to understand who your customers are, it’s even more useful to know how they behave. By knowing how your customers and prospects interact with your email, a marketing automation team can help you pinpoint what…
How do prospects decide whether to make a purchase? Who will they buy from? When? These are some of the central questions sales and marketing teams face. To understand how prospects become leads and opportunities, we describe the buyer’s journey.…
Big data gives marketing analysts tremendous predictive power, letting them assess prospects’ behavior with ever greater precision and transforming millions or even billions of data points into a single coherent picture. The bigger the data, the more reliable its predictions,…
If you’ve ever wondered what that “one weird tip” is, you aren’t alone. Those little ads for anything from financial planning to tooth whitening to weight loss have been phenomenally successful at attracting clicks. They’ve also become a victim of…
With the Engineering Strategy News list, you connect with the people who keep industry running – engineers. Subscribers to this monthly newsletter include established engineers and the up-and-coming leaders who will make up the next generation of influencers. Electrical, environmental,…
Like the smartphones and tablets people use to view them, websites, email and landing pages need to be lightweight to perform well. Mobile-first design fits how your audience does business, and websites that incorporate it enjoy increased sales. Boost audience…
Knowing where your audience opens your emails has become almost as important as knowing how they respond to it. More than 66 percent of your audience now reads email on a mobile device, according to consumer device preference reports. That…
