How do prospects decide whether to make a purchase? Who will they buy from? When? These are some of the central questions sales and marketing teams face. To understand how prospects become leads and opportunities, we describe the buyer’s journey.…
Big data gives marketing analysts tremendous predictive power, letting them assess prospects’ behavior with ever greater precision and transforming millions or even billions of data points into a single coherent picture. The bigger the data, the more reliable its predictions,…
If you’ve ever wondered what that “one weird tip” is, you aren’t alone. Those little ads for anything from financial planning to tooth whitening to weight loss have been phenomenally successful at attracting clicks. They’ve also become a victim of…
With the Engineering Strategy News list, you connect with the people who keep industry running – engineers. Subscribers to this monthly newsletter include established engineers and the up-and-coming leaders who will make up the next generation of influencers. Electrical, environmental,…
Like the smartphones and tablets people use to view them, websites, email and landing pages need to be lightweight to perform well. Mobile-first design fits how your audience does business, and websites that incorporate it enjoy increased sales. Boost audience…
Knowing where your audience opens your emails has become almost as important as knowing how they respond to it. More than 66 percent of your audience now reads email on a mobile device, according to consumer device preference reports. That…
Getting to know your customers is critical to meeting their needs, but you rarely have the luxury of a sit-down chat with them. Customer personas help you anticipate what your buyers want and predict what future customers might expect of…
Marketing has always been a data-hungry field. The more marketers knew about their audience, the more closely they could tailor their message to their customers’ needs, and that’s still true today. The difference in modern marketing is the sheer volume…
For professionals in information and technology sectors, the only constant is change. They need to stay up to date, and Information Management magazine keeps them current. With the Information Management Magazine Subscribers Mailing List, Reach Marketing connects you with more than…