Category Email Marketing

It’s hard to overstate the importance of a great email program to successful digital marketing. With it, you’re able to generate new leads, gather information about your audience, deliver relevant content, spur sales with special offers, and reward customer loyalty,…

Email marketers are always on trend-watch. In a field as prone to change and innovation as theirs, it’s no wonder. Most of the time, diligence pays off, and students of the marketing game succeed as early adopters. Occasionally, though, a…

To marketers not that long ago, email itself would seem like science fiction. Even early email marketing methods were vastly less sophisticated than what’s available today. What’s next for one of marketing’s most cost-effective and reliable channels? No one can…

Email has been around for about as long as disco. Unlike disco, it’s still fresh and vital, an essential component of business and personal communication. While you might read the occasional article about the death of email or about moving…

Email is a fundamental building block of virtually any modern marketing campaign, so why are some companies still struggling with it? How can businesses enjoy more success with their email marketing today – not after weeks of tinkering and testing?…

Data governance and housekeeping aren’t the sexiest subjects in email marketing, but they’re two of the most important. Undeliverable email messages aren’t just a lost opportunity; they’re an added expense. Email delivery rates fell 11 percent in 2015, according to…

You’ve probably done it yourself, possibly even this morning: You open your in-box, scroll through the dozens of emails waiting for you, mentally assign each of them a priority, and save a stack for later. For email marketers, that isn’t…

Testing is a crucial element of any email marketing strategy, but how do you decide what to test? Instead of seeing testing as a matter of switching out one gear for another in an otherwise well-oiled t’s helpful to look…