Category Email Marketing

For a marketing channel that’s only been a factor for a couple of decades, email has accumulated its share of marketing myths. Here are some of the most tenacious ones, along with the truth behind them.

Would it seem a little strange to get a gift wrapped in red flocked paper with green foil trees on it? Do you crave a hot pumpkin spice latte in the middle of July? How about fireworks in the middle…

In an ideal world, your customers would be loyal for life, but it doesn’t always happen that way. Valued customers move out of the region, change jobs, or just drift away. These customers don’t have to stay lost, though; it’s…

When Marty McFly went to the future in “Back to the Future Part II,” October 2015 was the date he set. The late 1980s’ vision of 2015 wasn’t much like reality in some ways; we still don’t have hoverboards, and…

Email marketers know that seeing the full value of a transformed marketing strategy doesn’t happen overnight. It takes time to realize returns on your investment. That doesn’t mean you have to wait to see any effect, though. Quick wins –…

Snappy graphics, brilliant content, and a can’t-miss call to action only work for your email marketing strategy when people open your emails. Here’s how you can boost open rates from the start and make sure your content team’s hard work…

Not long ago, your B2B audience read emails in an office on a desktop computer, and you could send a single email to all of them. Today, they see your email in a wide array of contexts. Your audience is…