Although search marketing is currently the hot form of marketing, and traditional media practices still have a solid niche, email marketing continues to drive impressive results and is arguably the most profitable means of marketing. Studies show that email marketing…
You’re launching a new product and you need to get the word out to buyers who would be very interested in hearing more about it. Or you’re hosting an online seminar and need to reach a targeted audience who could…
If you suppose outbound marketing has fallen from favor, and associate the tactics that are used today with those of a few years ago, we say to you with 100% certainty that successful companies are leveraging it. For example, our…
Why an Email Marketing Agency Partner Will Give Your Brand a Competitive Edge Delivering personalization. Being disruptive. Breaking through the clutter. Being bold. These are just a few of the hundreds of phrases buzzing through the heads of anyone tasked…
Finding the Right Business Mailing Lists and Email Lists to Target Manufacturing Professionals Although global competition has taken market share away from the U.S. over the last few decades, U.S. manufacturing is still forecasted to increase faster than the general…
It’s one of the most frequently searched topics in email marketing: What should our CTR be? You’ll read general industry standards that vary by a few percentage points, but it’s tough to find a single definitive answer. There’s a reason…
It’s hard to overstate the importance of a great email program to successful digital marketing. With it, you’re able to generate new leads, gather information about your audience, deliver relevant content, spur sales with special offers, and reward customer loyalty,…
Email marketers are always on trend-watch. In a field as prone to change and innovation as theirs, it’s no wonder. Most of the time, diligence pays off, and students of the marketing game succeed as early adopters. Occasionally, though, a…
To marketers not that long ago, email itself would seem like science fiction. Even early email marketing methods were vastly less sophisticated than what’s available today. What’s next for one of marketing’s most cost-effective and reliable channels? No one can…
