By Greg Grdodian – Reach Marketing Inc. “If you don’t know who your audience is, how can you be relevant?” Greg Grdodian posed this question during a roundtable cohosted last month by Direct Marketing News and Reach Marketing. Greg was…
By Greg Grdodian – Reach Marketing Inc. Learn the essential components to highly effective email marketing creative in the IOU principles: Interest, Offer, and Urgency. Download the white paper today. © Reach Marketing LLC 2013 All Rights Reserved.
With more than 1.2 trillion searches last year, Google’s in no danger of being toppled from its position as king of the search engine hill. It’s used so often that it’s become a verb – “Google it!” – and it…
Spam filters use algorithms that flag certain hard-sell words and phrases as well as taking IP addresses into account. Known spam IP addresses are easy to filter, but the logic that parses subject lines is a bit fuzzier. Words such…
Building site traffic is important to your company’s success today, but it’s also crucial to your future success. Sites with few visitors will only fall farther behind their competitors as an increasingly digital global marketplace relegates them to obscurity. The…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — North American Publishing Company (NAPCO) has selected Reach Marketing to manage its prestigious catalog of subscriber multi-channel lists. NAPCO offers a suite of print magazines, websites, newsletters, and trade shows that provide insightful…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —— Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community for more than 83 years. Advertising Age features ongoing coverage of strategic topics like CMO strategies and data-driven marketing,…
Unless you’re in Congress, direct mail can get costly, especially if you like to send lavishly illustrated brochures and high-gloss promotional materials. You don’t have to scale back to black and white postcards to save money, though. With careful attention…
If you ever played a game of Hot or Cold as a child, you know the importance of using up-to-date information to govern your choices. As you moved closer to the hidden prize, just knowing if you were getting warmer…