Personalizing email means much more than just using the right salutation. It refers to everything you do to make each piece of email unique to its recipient. Why does personalization matter so much? Industry figures suggest click-to-open ratios for personalized…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SYS-CON Media has chosen Reach Marketing as its exclusive list management firm. SYS-CON Media, founded in 1994, is widely recognized in the Internet-technology and magazine publishing industries as a leading publisher of i-technology…
Need help finding prospects? A list broker can provide the help you need. List brokers make targeted recommendations on which mailing lists are most likely to reach your target audience and most likely to respond to your offer. A list…
Who currently controls your website? If it’s your IT department, it’s time for a change. A website isn’t like your local network or your intra-office phone system; it’s about interfacing with your public, not getting machines to cooperate with other…
Marketers rely on segmentation to stay relevant to their target audiences. You wouldn’t expect an engineer and a fashion designer to be motivated by the same approach – and you would be right. To reach engineers, marketing messages must shed…
Every social media platform has its own organizational tools, but one of the most well-known is Twitter’s hashtag. The hashtag – that’s the thing people with land lines call a pound key, some people call a number sign and grammarians…
Content may be king in SEO, but without at least a few loyal subjects, the title is hollow. Many companies pursue content creation, but find low returns on the capital and time they invest. They either get too little traffic…
Someone who wants to get your attention might get it by calling your name. Personalization in email marketing works the same way; by addressing your customers by name, you’re increasing the likelihood that they’ll answer. However, personalization means more than…
Our CEO, Greg Grdodian, and our Vice President of Business Development, John Lignos, attended the Marketing EDGE Rising Star Awards Dinner on Tuesday. Marketing EDGE is a nonprofit organization that provides resources to college professors and students to enable them…