Marketing automation is more than a buzzword – it’s changing the way marketers and customers relate to one another. Combining big data with rich content and a delivery system that reaches the right audience at the right time is a…
Whether they’re new leads or long-time brand loyalists, customers take work to maintain. You have to score leads according to sales readiness, nurture leads who aren’t yet ready for your sales team, adapt to shifting markets, segment your audience, supply…
Teachers invest more than time in education; they also invest their money. In 2013, teachers in grades K-12 spent an estimated $1.6 billion in classroom tools, according to research from the National School Supply and Equipment Association. Offers of sporting…
(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Emerald Expositions, the leading owner and operator of b2b and consumer tradeshows in the U.S., has added new-to-market trade show attendees to its database resulting from the acquisition of GLM (George Little Management).…
According to a recent report by the Content Marketing Institute and MarketingProfs, B2B marketers know it’s important to include more content in their marketing mix but find it a challenge to produce a constant stream of relevant content. In today’s…
By definition, big data is big. Under-powered analytical tools from five or six years ago can’t crunch the numbers and deliver the in-depth analytics you need to develop customer profiles and create custom content. Where that shortfall really shows is…
If your email marketing strategy is on track, you’re already giving your audience a steady stream of compelling content in your email and newsletters. If you’re really stepping it up, you’ve also added gated content to the mix. Like anything…
With the Advertising Age Masterfile, you will gain access to some of the most influential and creative people in business today. Advertising executives, marketing professionals, digital content specialists and media directors have trusted Ad Age and its companion mastheads for…
Big data is more than a marketing buzzword. The ability to collect and analyze massive amounts of information gives businesses valuable insights into everything from who their customers truly are to how these customers make their most important buying decisions.…