In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up a marketing plan that looks the same as last year’s. This year, look at how…
Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep the old. One is silver, and the other’s gold.” It’s a good philosophy for marketers…
Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons about how to make the next one even more effective. Having accurate reports, then, is vital not only to your…
Non-profit organizations are thriving, and their mission statements are more diverse than ever. According to NonProfit PRO, a new generation is moving into leadership roles within the non-profit industry and actively working toward change. To achieve their goals, non-profit leaders…
Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see a list of related items for sale that are a perfect match for your interests. You know about it from…
From microwaved meals to instant messages, we live in an increasingly fast-paced world. What’s more, we have unprecedented control over our own little corner of the world, summoning the music we like to listen to, the news we want to…
The ascendancy of digital media has increased the need for graphic arts professionals who can give a brand’s imprint new relevance, design packaging that blends form and function, and communicate complex ideas with strikingly simple images. Graphic artists, c-level executives…
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Big companies clearly need big data, but so do small and mid-sized B2B businesses. Data is an essential resource in the modern marketplace, and organizations of every size benefit from having more of it – but only if it’s well…