Traditionally, marketing has been more art than science. A successful campaign could not be easily reproduced. Marketing activities could not necessarily yield predictable business results, and marketing processes did not scale with your business.
By definition, big data is big. Under-powered analytical tools from five or six years ago can’t crunch the numbers and deliver the in-depth analytics you need to develop customer profiles and create custom content. Where that shortfall really shows is…
If your email marketing strategy is on track, you’re already giving your audience a steady stream of compelling content in your email and newsletters. If you’re really stepping it up, you’ve also added gated content to the mix. Like anything…
With the Advertising Age Masterfile, you will gain access to some of the most influential and creative people in business today. Advertising executives, marketing professionals, digital content specialists and media directors have trusted Ad Age and its companion mastheads for…
Businesses and consumers are smart to question the staying power of a new technology before investing. Is it a transitory fad, a niche product for a particular segment, or does it have broad appeal and long term value? Think of…
Big data is more than a marketing buzzword. The ability to collect and analyze massive amounts of information gives businesses valuable insights into everything from who their customers truly are to how these customers make their most important buying decisions.…
Most companies use email marketing to connect with their customers, yet few know how to maximize their time invested. Marketing strategies that use a free email service provider instead of dedicated email management systems that are integrated into a marketing…
It’s no secret that email marketing is one of the most versatile and cost-effective channels to connect with your audience, but are you maximizing its impact with other elements of your marketing strategy?
Security technology-based careers are booming and part of that burgeoning growth comes from technology used in the workplace. As mobile devices and Big Data become increasingly central to how businesses run, the need for better security grows too.