With close to 73 million postal addresses and 35 million emails, the ReachBase Business Masterfile is the epitome of big data. As the largest database in the industry, it gives marketers access to a vast range of professionals, from STEM…
Some of the largest and most respected companies in the world have become the victims of hacking and service denial attacks. Before Sony was in hackers’ cross-hairs, Target was under assault, and hackers stole personal information belonging to thousands of…
With its low cost and high impact, email marketing is a natural choice for B2B marketers who want to make the most of their investments. As with any technology, though, it has its own vocabulary that can be tough to…
Marketing analysts expect 2015 to be a banner year for content, but what influences how that content is created and distributed? Big data has the answers. Data and content are more closely connected than you might think: with data analysis…
Your customers have clear preferences, but they don’t always tell you about them. To discover those preferences, you need to test. Everything from email subject lines to the phrasing on your landing pages affects how your leads react; testing lets…
While everyone from astrophysicists to molecular biologists are excited about what big data means for their area of research, you don’t have to be a scientist to appreciate what it can do. Big data – or more accurately, the ability…
Email marketing remains one of the best ways to reach a large and targeted audience at a low cost. Although that’s great news for legitimate B2B businesses, the proliferation of email has also opened the door to ineffective or unscrupulous…
Everyone knows email marketing is an effective tool for boosting revenue, but they may not know how big a difference it makes in leads’ buying decisions. Here are some facts and figures about email that illustrate how much email marketing…
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