You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound marketing costs and benefits are fairly simple to assess; you spend a set amount on…
The fourth wave of the Industrial Revolution is coming, and it’s in the form of intelligent automation. Smart industry represents a leap forward in IT implementation, but staying ahead of the rapid pace of change is a challenge for business…
To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services that only collect data aren’t enough; to make sense of the huge volumes of data…
Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in more coherent messaging? But segmentation is essential to data-driven marketing. It gives your customers the…
Organic traffic that sticks to your site means you’re doing something right. Leads are finding you on their own and liking what they find when your organic metrics are high. As leads now do more than 50 percent of their…
Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your sales pipeline with as little friction as possible, carrying them through their buying journey with…
From making an impact at the newsstand to expanding their online reach in the digital age, leaders in publishing are actively involved in an acutely competitive industry. They look to Publishing Executive Magazine to get the latest insight into publishing…
Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone of marketing automation today, but not all businesses have adapted to take full advantage of…
Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts are organized and how they interrelate that make an engine run; similarly, data only drives…