It’s no secret that conventional marketing has been transformed by technology. From email to social media to marketing automation, the field has steadily become as much of a science as an art. Despite the focus on marketing tech, one element…
White papers are an outstanding way to provide meaningful content to your prospective customers. They establish your authority in your industry and give you a way to describe solutions at length for audiences that need them. Why, then, aren’t more…
The management, distribution, and maintenance of employee benefits are growth areas for businesses, especially those in highly competitive industries. As employers seek to attract the best and brightest personnel while keeping expenses and payroll within the company budget, managing benefits…
Every industry has its buzzwords, but when your industry is all about creating buzz, they spring up even more quickly. This year, marketing’s biggest buzzwords draw heavily from social media and technology, which remain the hottest trend in the industry.…
Testing is a crucial element of any email marketing strategy, but how do you decide what to test? Instead of seeing testing as a matter of switching out one gear for another in an otherwise well-oiled t’s helpful to look…
Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that makes little sense, yet defining the value of marketing spend has traditionally been difficult to…
What do investigative reports about rigged tennis matches, promising new pharmaceuticals, and marketing innovations have in common? They’re all examples of how big data applications reveal the most promising paths to their users. Because big data gives you a big-picture…
Regulatory organizations perform essential tasks in a huge variety of industries. To maintain quality and safety, these groups implement a host of guidelines and requirements. Ensuring compliance is a complex and evolving role, and the executives in charge of it…
Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad world, and you have some idea of technology’s impact. Advertising has long been marketing’s most…
