Every marketing channel matters, but they serve different purposes. Some are ideal for customer retention, while others excel at amplifying your signal for lead awareness. Your most valuable marketing real estate might be on those channels that are proven lead…
The art of crafting jewelry is as old as humanity itself, yet as new as the latest technological innovation. National Jeweler publication speaks to the professionals who make, distribute, and sell jewelry, including lapidaries, gem dealers, jewelers, designers, watchmakers, wholesalers,…
The online revolution has changed the way companies connect with their audiences, but printing remains a staple for publishing houses, newspapers, trade journals, direct mail and any industry that relies on printed words or images to communicate. Printing Impressions magazine…
Your marketing automation vendor can tell you everything you need to know about the system’s features and capabilities, but what about the details you want to know? Every major technological leap has brought its share of surprises to early adopters,…
Where do find your leads, or how do they find you? Which of your marketing channels – email, SEO, SEM, social media – is producing the most results? Which is falling behind in lead generation? Digital marketers can track conversions…
Email marketing has proven value, but for B2B businesses, the rush to digital platforms has reinvigorated a channel some companies have overlooked: direct mail. The boom in email gave direct mail a stronger presence and a clearer playing field than…
When some marketers talk about social media, they’re focused more on what they’re saying than what audiences want to hear. The point of social media is to have a conversation, not a monologue – and for smart marketers, sometimes the…
Account-based marketing, or ABM, is ideally suited to B2B sales. The extended sales cycles, multiple layers of buying authority, and years-long customer relationships are perfect for an account-based approach. Despite that, many B2B marketers have found optimized, fully effective ABM…
What’s more important than increasing the volume of leads pouring into your sales funnel? Widening the base of the funnel and finding more leads who actually convert into customers. Quality, not quantity, matters most with lead generation, yet it’s not…