Where does your data come from, and how much can you rely on its accuracy? These questions are fundamental to building a database marketing strategy that works. When you understand the source of your data, you’re able to put it…
In an economy that is increasingly built on ingenuity and creativity, HR is a growth industry. The Bureau of Labor Statistics bears that out, citing human resources and related occupations as having a faster than average expected growth rate for…
Your leads are subjected to a barrage of buying messages from your competition. Even in B2B sales, the exhortations to buy are constant. In the cacophony of advertising messages your competition creates around your potential customers, what can you do…
According to the Bureau of Labor Statistics, about 10,000 baby boomers retire every day. The nation’s biggest demographic may be aging gracefully, but it is aging – and with that transition into new phases of life can come new environmental…
It would be easy on marketers if customer data were eternal. Everyone would stick with a single email address, work for the same firm, and live in the same home for life. Once you got that data, it was yours…
One of the biggest pain points for B2B marketers is the transition between marketing and sales. In an inefficient system, siloed marketing and CRM databases don’t communicate, and neither do the people who use them. Instead of being carried seamlessly…
When it comes to some of the most important things in life – pizza, first dates, marketing leads – quality is more important than quantity. Marketers constantly assess their lead gen strategies to ensure that they’re getting not just a…
To data scientists, the evolution of marketing automation has been fascinating to watch. It’s been rapid enough to track in real-time, giving researchers insight into where the market has changed to meet the needs of companies that use automation and…
B2B marketers aren’t the only people who focus on audience development, data-assisted marketing, and lead generation. These are also key elements for fundraising organizations, and technology is essential to their success. Non-profit organizers and administrators, C-level executives, political campaign managers,…
