Data-driven marketing tells you volumes about your prospects and customers, their motivations, and the effectiveness of your marketing efforts. Even with the best data collection, it’s possible to leave blank spots on the map unless you’re optimizing your marketing database…
Construction professionals currently face an exciting set of challenges. They need to be at the forefront of technology from innovative materials to green construction methods, and yet they must also maintain their organizations’ profitability and productivity. To meet these challenges,…
It’s no longer a secret that customization and personalization factor strongly into lead engagement. Marketing automation technology, the most effective way to create a personalized customer experience for your audience, isn’t a secret either – but how to use it…
Data is power. When your marketing team has the customer knowledge needed to create complete account files through data enhancement and retrieve information about leads at a glance, you gain tremendous insight into your audience. Yet a strange thing can…
If you could instantly respond to each lead and cater to every prospect’s interests, you’d almost certainly do it, yet how can businesses manage a seamless, rapid response in a digital environment that’s already lightning-fast? You can’t keep your sales…
When you start a conversation with your leads, are you telling them what you want them to hear, or are you asking them to tell you more about what they want? Both approaches have their merits, but when a lead…
Technology in all its forms has transformed industry after industry. With such sweeping changes affecting thousands of businesses, the tech leaders who are responsible for the construction, installation, and integration of technology play a critical role in their organizations’ future…
Lead generation and nurturing is important for any business, but for B2B marketers, it’s critical. Your customers don’t typically see your product in shop windows and walk in for a quick impulse buy. They take time – weeks, months, sometimes…
Social media shows a friendly face to the people who use it. It’s approachable, intuitive, and simple to use as a networking tool for personal and professional conversations. Why, then, does social media’s intersection with business sometimes feel impersonal? What…
