Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the people who consume that content and what you can learn about them by analyzing the way they interact with your…
It’s one thing to know the basics about marketing automation – what it is, how it works, and what it can do for you – and another to truly understand the ramifications of a system that fuses the art of…
Online lead generation gives you global reach, yet it’s also one of the best ways to localize, demonstrating your value to the prospects in your own region. Combined with local and regional lead gen activities, mobile and internet channels amplify…
Think about what it takes to keep your home or office neat. Everything from important documents to paper clips to coffee cups needs a place; if too many items are missing or where they shouldn’t be, an orderly space quickly…
Marketing to top marketers presents its own special challenges. Marketing and communications professionals, including CMOs, marketing directors, database marketers, marketing automation consultants, sales managers, and other key personnel within the marketing sector, have high standards for the offers they take.…
Your customers are now more knowledgeable than ever, and they want to dive deeper than a blog post or briefing will allow. White papers give them that in-depth information, and they also serve a host of useful purposes for you.…
You reach for your phone or boot up your office computer for the day. Your first move is to check your in-box, wade through the dozens (or maybe hundreds, if you’re a busy C-level exec) of emails making claims on…
What’s the ultimate goal of your lead generation strategy? Where are you taking your leads? If your lead gen program takes prospects on dead-end detours and meandering diversions rather than on a cohesive buying journey that results in a sale…
You don’t need to have watched Mad Men to see how technology has transformed advertising and marketing. Email, mobile technology, social media, SEO/SEM, and marketing automation have changed modern marketing at a bedrock level, turning it into a science as…
