Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? If you’re like most people, you have. Long forms might be a necessity for some…
For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day the business was founded, the moment you secured your first major investor, or the acquisition of a new startup. The…
Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially inert. That’s wholly different from today’s view of data as a dynamic, multifaceted aspect of…
Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight about your leads, but it also has value to others who also want to connect…
Information technology has transformed the healthcare industry, giving medical professionals a wealth of information. From improving care at the level of individual patients to big-data applications that give researchers deep insight into whole communities, data now plays a critical role.…
Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a maximum of 7.4 billion customers (and counting). In the B2B marketplace, your target audience is…
There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through these steps in real time. The subtler relationships between data sets are revealed through in-depth…
Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating existing contact information is just as important as ever, but marketers are now putting the…
If marketing were just a matter of finding the right words to say to the right people at the right time, every campaign would break sales records. It’s not quite that simple; how do you know who the right people…
