We often talk about buying decisions in terms of a journey. Think about the difference between leading groups along a hiking trail versus guiding each hiker along the path personally. In groups, it’s possible for hikers to lend one another…
The need for skilled programmers, scientists, researchers, technicians, and other STEM professionals is projected to grow dramatically over the next decade. In the business sector, technology is becoming a mission-critical element of success too. Professionals in these fields rely on…
Gaining access to the decision-makers in your industry is a mission-critical sales goal. When you speak directly to influencers at the apex of the corporate hierarchy, your message has a more significant impact. The NAPCO Media Corporate Management Database, available…
It’s always exciting to hunt down commonly accepted wisdom that isn’t as wise as it sounds, but when it comes to something as essential as lead gen, myth-busting is practically a public service. We’ve seen plenty of fables about lead…
Businesses know email is a reliably valuable marketing channel, but how do you quantify that value, and once you do, how do you increase it? Email append services enhance the quality of the information your prospect files contain, making all…
Analytics from your website and landing pages. Social media metrics. Lead scoring calculations. Behavioral, demographic, and firmographic data. Information pours into your marketing department in a torrent, and without a way to channel and organize it, data can quickly overwhelm…
Whether it’s a poll, a quiz, or a game, people love interactive media. We’re hard-wired to enjoy interaction, in fact; the positive feedback we get when we’re actively engaged lights up the brain’s reward centers. Marketing that’s more than a…
Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on long-term customer relationships to thrive. In their efforts to encourage customer retention, some organizations forget that loyalty is a two-way…
If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? You probably would, and you would likely feel impatient with a seller who didn’t take…