Businesses know email is a reliably valuable marketing channel, but how do you quantify that value, and once you do, how do you increase it? Email append services enhance the quality of the information your prospect files contain, making all…
Analytics from your website and landing pages. Social media metrics. Lead scoring calculations. Behavioral, demographic, and firmographic data. Information pours into your marketing department in a torrent, and without a way to channel and organize it, data can quickly overwhelm…
Whether it’s a poll, a quiz, or a game, people love interactive media. We’re hard-wired to enjoy interaction, in fact; the positive feedback we get when we’re actively engaged lights up the brain’s reward centers. Marketing that’s more than a…
Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on long-term customer relationships to thrive. In their efforts to encourage customer retention, some organizations forget that loyalty is a two-way…
If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? You probably would, and you would likely feel impatient with a seller who didn’t take…
What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. Within seconds, you go from wanting to having. While meaningful improvements in email marketing conversion…
Data has value, and like anything of value, it needs to be secure. Data security is more than a pressing issue for customers and leads whose data could be hacked; it’s also a concern for the businesses to which they…
From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every size. To help HR professionals grow their businesses and manage their personnel, Progressive Human Resource Management offers in-depth articles, news, and…
Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to take notice of innovative marketing – and just as quick to spot approaches that are uniquely relevant to them. With…
